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Chrissie Hynde Fuming Over Leather Bag Namesake

Pretenders frontwoman a passionate vegetarian

By Sam Gale Rosen,  Newser Staff

Posted Sep 3, 2007 10:34 AM CDT

(Newser) – Rocker Chrissie Hynde is furiously threatening to sue an Italian fashion house after it named a red leather handbag after her. The Pretenders star, whose commitment to animal rights has resulted in her arrest in the past, says she's livid that the designers are putting brass in pocket off a potshot at her.  "At first, I thought this must be a joke, it's so outrageous and thoughtless," Hynde tells the Independent.

Hynde, who recently refused to let Burger King use one of her songs in a commercial, urges a boycott—Hogan, the red-faced manufacturer of "the Chrissie," is backpedaling. Hynde's fellow activist Moby turned down a commercial for steak sauce, and the Rakes turned down a Burberry shoot because the fashion company still uses fur in its designs.

20th Annual Rock And Roll Hall Of Fame Induction Ceremony - Press Room
20th Annual Rock And Roll Hall Of Fame Induction Ceremony - Press Room   (Getty Images)
Chrissie Hynde  performs at Stubb's barbecue in this March 18, 2006 file photo in Austin, Texas.  Hynde will open a vegetarian restaurant in her hometown in late summer 2007.  Hynde, lead singer of the Pretenders, has decided to name the restaurant VegeTerranean.   (AP Photo/Jack Plunkett)
Chrissie Hynde performs at Stubb's barbecue in this March 18, 2006 file photo in Austin, Texas. Hynde will open a vegetarian restaurant in her hometown in late summer 2007. Hynde, lead singer of the...   (Associated Press)
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