Skip to: Content
Skip to: Site Navigation
Skip to: Search
FRIDAY, NOVEMBER 27, 2009
| Subscribe to Newser's RSS feeds RSS | Follow Newser on Twitter Twitter


10

Wildlife Group Disowns 9/11 Ad

WWF actually rejected 9/11-themed advertisement

Share

(Newser) – The World Wildlife Fund has been blasted for an ad bearing its logo that shows a slew of planes bearing down on New York City. The latest twist: WWF never authorized it. In fact, it's just a spec ad created by a Brazil agency that was quickly rejected by the wildlife fund last year, reports the Los Angeles Times. "We are just utterly appalled," said a WWF spokeswoman. “We assumed it was dead and gone. But it appears now that someone submitted it to a competition."

To make matters worse, the ad-that-never-was went viral and won an award for public service for the DDB Brazil agency. "This ad is not something that anyone in our organization would ever have signed off on," she said. The ad's copy: "The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it."

The ad in question.
The ad in question.
« Prev« Prev | Next »Next » Slideshow

The concept was summarily rejected by W.W.F. and should never have seen the light of day. It is an unauthorized use of our logo and we are aggressively pursuing action to have it removed from Web sites. - World Wildlife Fund statement

« Prev« Prev | Next »Next » Slideshow
OFF THE GRID
11.24.09
Murdoch and Microsoft: The Mice Are Trying to Roar
11.23.09
Books Are Bad for You
10 comments
VIEWING:
 
KurtRambis4va
Sep 2, 09 11:45 AM CDT
This may offend most people, but I kinda like the ad... Reply
Vote up! Vote down!
+5
IN RESPONSE:
Fondue
Sep 2, 09 12:56 PM CDT
It does have a good point, though misplaced. Terrorists are people - tsunamis are not. I believe in the power of the planet, but it is not a terrorist organization.
Vote up! Vote down!
+3
ruserious
Sep 2, 09 12:06 PM CDT
Newser001 was all over this hours ago! Reply
Vote up! Vote down!
+1
jagerhans
Sep 2, 09 12:59 PM CDT
if someone feels offended by this he's just a poor illiterate moron who can't even read a line and understand it. it seems that the 'political correct' is a way to protect the mental minus habens from things that are inoffensive to normal people. Reply
Vote up! Vote down!
-5
IN RESPONSE:
Newser001
Sep 2, 09 9:29 PM CDT
A troll - Nothing more, nothing less. Ignore the bâtard.
Vote up! Vote down!
0

View all 10 comments »

LEAVE A
COMMENT Comment Policy
Facebook ConnectPost this comment to Facebook?

After connecting you will have the option to post your comment on your Facebook profile.

 

Related Newser Stories

1 Story

opinion

 'Tasteless' WWF 
 Ad Exploits 9/11 

World Wildlife Fund uses attacks to prove environmental point

Sep 1, 09 12:50 PM CDT
(Newser) - The World Wildlife Fund roars right into "tasteless" territory with a new ad that plays off the 9/11 anniversary, writes David Gianatasio in the AdFreak blog of Adweek. The print ad shows hundreds of planes converging on lower Manhattan with copy that reads: "The tsunami killed 100 times... More »

MORE ABOUT:
tsunami • advertising • global warming • World Wildlife Fund • 9/11 attacks

1 Story


US  •  Business 
TwitterFollow @NewserUS on Twitter

 
advertising • Manhattan • World Wildlife Fund • offensive • 9/11 attacks

from our news partners