Skip to: Content
Skip to: Site Navigation
Skip to: Search

SUNDAY, NOVEMBER 22, 2009
| Subscribe to Newser's RSS feeds RSS | Follow Newser on Twitter Twitter


17

Google: We Have 'Moral' Duty to Help Journalism

We're not a newspaper killer, says CEO

Share

(Newser) – Google not only wants big news organizations such as the New York Times to survive, it has a "moral responsibility" to help them do so, says CEO Eric Schmidt. He tells Search Engine Land "there will always be a market for people who read the newspaper on a train going to New York City." But that market won't be anywhere near enough to sustain the industry, which must adapt. In a decade or so, for example, he predicts that most people will be getting personalized news from mobile devices.

It will be "very targeted. It will remember what you know. It will suggest things that you might want to know. It will have advertising. Right?" He says Google—which he complains gets "blamed for everything" bad associated with the Internet, such as changed reading patterns—is committed to helping figure out new ways to deliver news. "We need these content partners to survive." Without "well-funded" investigative journalism, our democracy is in trouble. And while the world has no shortage of free bloggers, only today's established news organizations have the knowledge and "support structure" to produce it.

Google CEO Eric Schmidt.
Google CEO Eric Schmidt.   (AP Photo/Tony Avelar, file)
Google's Eric Schmidt.
Google's Eric Schmidt.   (AP Photo/Lionel Cironneau)
Google CEO Eric Schmidt.
Google CEO Eric Schmidt.   (AP Photo/Denis Poroy)
« Prev« Prev | Next »Next » Slideshow

We should be able to get very powerful advertising in display formats that people will like in this new model. ... Now I don’t know how much revenue that is, but it’s a lot more than they’re getting now. - Eric Schmidt, Google

« Prev« Prev | Next »Next » Slideshow
17 comments
VIEWING:
 
Doctor_Zaius
Oct 3, 09 5:41 PM CDT
Newspapers are dead. Electronic newspapers are the wave of the future. I sat down with an exec from the Tribune company 2 years ago and tried to tell him that and he wouldn't believe me. If the companies that publish newspapers are to survive than expect them to be published in electronic format to be read on a Kindle or similar device. Reply
Vote up! Vote down!
+7
IN RESPONSE:
RogerMohajir
Oct 3, 09 5:46 PM CDT
You can have my newspaper when you pry it from my cold dead fingers, you god-damned ape!
Vote up! Vote down!
+9
IN RESPONSE:
Doctor_Zaius
Oct 3, 09 5:55 PM CDT
LOL!
Vote up! Vote down!
+2
IN RESPONSE:
Rocket448
Oct 3, 09 8:03 PM CDT
Newspapers are making the same kind of mistake railroads made in the 30s - The railroad owners thought they were in the railroad business when in fact it was the transportation business. Now newspapers are demonstrating the same near-sightedness.
Vote up! Vote down!
+10
IN RESPONSE:
shonangreg
Oct 3, 09 9:09 PM CDT
Rocket is right, and so is DZ. Everyone knows these two points now, though. The problem is how to deliver the news and make money off of it. With the rise of the ePub format, we can finally put out an ebook/enewspaper and have it read on nearly any device -- ebook reader, smartphone, smartbook, or PC - - well, anything except the Kindle, at the moment . . . that will be fixed soon . . . So, we are getting the distribution chain set up now. It could practically work now. Enough of us have these devices and access to the net, we could sustain the publishing industry. Still, though, why would we depend on the news sources that require payment? Everything I've listed above also works with free sources. The two choices to inject money into this stream is (1) include advertising in the publishing stream more effectively. Maybe google can help overcome the technical hurdles in this. We want to be able to *easily* mark an interesting ad and follow it up later -- on a bigger screen at home, perhaps. This will be easily accomplished. I don't know, but it seems that maybe advertising just can't produce enough revenue. Maybe news stories are too information rich, time sensitive, and expensive to produce to be monetized the same way as a blog . . . And (2) a walled garden of sorts with enough good news sources behind the wall that we will pay to get in. Imagine the iTunes Store and the Android Marketplace having an enhanced news section. Access to the best of the NY Times, WSJ, Time Magazine, Home Jewelry Making, Soldier of fortune, etc. All available only to subscribers. This would work -- even today this would work. All that's needed is for the content companies to gather into one or more guilds, set their rates, and close off all their free stuff down to a trickle. If the big news sources start, the rest can join later. Revenue would be divided based on users reading choices. Problem solved.
Vote up! Vote down!
+1
LEAVE A
COMMENT
Comment Policy
Facebook ConnectPost this comment to Facebook?

After connecting you will have the option to post your comment on your Facebook profile.