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Dominatrix, Levi Johnston Sex Up Pistachios

New commercials hope to erase recall stigma

By Kevin Spak,  Newser Staff

Posted Oct 5, 2009 2:55 PM CDT

(Newser) – Can sex sell nuts? Pistachio growers sure hope so. With sales off more than 20% following last year’s nationwide recall, they’ve launched a risqué $15 million ad campaign. How risqué? In one ad, a real-life dominatrix cracks open a pistachio with a whip, USA Today reports. Another observes that teen dad Levi Johnston “does it with protection”—referring to how he cracks open pistachios, naturally.

“We want to get some sizzle out there,” says a marketing VP for one pistachio grower. The ads are specifically designed to create “chatter on the Internet,” he explains. Advertisers have even offered a $25,000 contest for home-grown YouTube commercials. The stakes are high; pistachios have never been advertised on TV before. “We have a blank canvas,” says the VP. “We have to earn a right to be on the shopping list.”

A screenshot from one particularly suggestive ad for Wonderful Pistachios.
A screenshot from one particularly suggestive ad for Wonderful Pistachios.
A screenshot from one particularly suggestive ad for Wonderful Pistachios.
A screenshot from one particularly suggestive ad for Wonderful Pistachios.
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COMMENTS
Showing 3 of 7 comments
schmidtkoff
Oct 7, 2009 5:45 AM CDT
the levi spot i viewed today was plain dumb. "now levi does it with protection." in his green and white aslaska tee. well he's got to earn a living somehow. forever palinized he's probably blacklisted all over alaska.
riffran
Oct 6, 2009 8:45 AM CDT
wow the Nutcracker and it aint even christmas yet..lol
Spudsy
Oct 5, 2009 10:58 AM CDT
Hellooooo lady with a whip. I think I've been bad.

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