Sure, We Read the Calorie Charts—Then Eat More

Customers say they seek guidance from signs, but receipts tell a different story
By Harry Kimball,  Newser Staff
Posted Oct 6, 2009 11:58 AM CDT
The drive-thru menu of a McDonald's restaurant in Manhattan.   (AP Photo)
camera-icon View 2 more images

(Newser) – A new study casts doubt on the effectiveness of calorie-counting charts in fast-food restaurants. Half of those surveyed in New York City say they noticed the charts, and about 28% say the information influenced their orders for the better. But a look at overall customer receipts shows people are ordering slightly more calories than they did before the signs went up in 2008.

“I think it does show us that labels are not enough,” the lead author of the study tells the New York Times.