The newspaper industry is about to crown a new circulation king. Figures out later this month will show that the weekday circulation of USA Today has dropped 17% from last year to 1.88 million. Once that news surfaced, Rupert Murdoch's Wall Street Journal declared itself the new No. 1. Its latest numbers aren't out, but the newspaper reported a circulation of about 2 million last year.
"We have known this," USAT publisher David Hunke tells Editor & Publisher. "We have been aware the statement coming out is the toughest one we have ever faced." The newspaper's circulation trouble is linked to the decline in the travel industry, with fewer papers being sold in hotels. Hunke says he's confident the numbers will rebound with the economy.