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MONDAY, NOVEMBER 23, 2009
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8

USA Today Losing Circulation Crown to WSJ

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(Newser) – The newspaper industry is about to crown a new circulation king. Figures out later this month will show that the weekday circulation of USA Today has dropped 17% from last year to 1.88 million. Once that news surfaced, Rupert Murdoch's Wall Street Journal declared itself the new No. 1. Its latest numbers aren't out, but the newspaper reported a circulation of about 2 million last year.

"We have known this," USAT publisher David Hunke tells Editor & Publisher. "We have been aware the statement coming out is the toughest one we have ever faced." The newspaper's circulation trouble is linked to the decline in the travel industry, with fewer papers being sold in hotels. Hunke says he's confident the numbers will rebound with the economy.

Copies of the Wall Street Journal are checked at a printing press.
Copies of the Wall Street Journal are checked at a printing press.   (AP Photo/Matt Dunham)
A USA Today newspaper box.
A USA Today newspaper box.   (AP Photo/Chuck Burton)
A copy of USA Today.
A copy of USA Today.   (AP Photo/Steven Senne, file)
Copies of the Wall Street Journal are sorted at a printing press in London.
Copies of the Wall Street Journal are sorted at a printing press in London.   (AP Photo/Matt Dunham)
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8 comments
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easterner
Oct 10, 09 2:24 PM CDT
Rupert Murdoch's Wall Street Journal declared itself the new No. 1. Wow I guess a lot of people are house breaking their puppies. Reply
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+3
IN RESPONSE:
dontlikeyou
Oct 10, 09 4:28 PM CDT
It's the liberalism in USA Today. I used to read it until I realized it was just another mouth piece for the democrat party. I haven't bought a copy of USA Today in years.
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-2
JoeQ
Oct 10, 09 2:44 PM CDT
Me like usa today pretty colors! Reply
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+2
polstroad
Oct 10, 09 3:25 PM CDT
WSJ wonderful if you ignore the 18th century editorials, but they do charge too, and thus in about a year, a number of major papers also will. Economist begins in a week: no free paper on line; NY Times in a year will charge for online...Information wants to be free, we are told, but publishers want to make money. Reply
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+1
DarkFrancis
Oct 10, 09 4:10 PM CDT
Not a great brag is it. 'Hey our circulation numbers haven't plummeted as much as yours have. We're the kings!' Reply
Vote up! Vote down!
+5

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