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USA Today Losing Circulation Crown to WSJ

By John Johnson,  Newser Staff

Posted Oct 10, 2009 2:08 PM CDT
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(Newser) – The newspaper industry is about to crown a new circulation king. Figures out later this month will show that the weekday circulation of USA Today has dropped 17% from last year to 1.88 million. Once that news surfaced, Rupert Murdoch's Wall Street Journal declared itself the new No. 1. Its latest numbers aren't out, but the newspaper reported a circulation of about 2 million last year.

"We have known this," USAT publisher David Hunke tells Editor & Publisher. "We have been aware the statement coming out is the toughest one we have ever faced." The newspaper's circulation trouble is linked to the decline in the travel industry, with fewer papers being sold in hotels. Hunke says he's confident the numbers will rebound with the economy.

Copies of the Wall Street Journal are checked at a printing press.
Copies of the Wall Street Journal are checked at a printing press.   (AP Photo/Matt Dunham)
A USA Today newspaper box.
A USA Today newspaper box.   (AP Photo/Chuck Burton)
A copy of USA Today.
A copy of USA Today.   (AP Photo/Steven Senne, file)
Copies of the Wall Street Journal are sorted at a printing press in London.
Copies of the Wall Street Journal are sorted at a printing press in London.   (AP Photo/Matt Dunham)
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COMMENTS
Showing 3 of 7 comments
riffran
Oct 11, 2009 7:19 AM CDT
It's simple.....put out a better product, stay in business
Cat-Lover
Oct 11, 2009 2:38 AM CDT
Comparing USA TODAY to WSJ is like comparing the proverbial apple to the orange. That WSJ is leading in circulation, this year, just shows that those connected to Wall Street don't want to spend their discretionary income on news of the world; just news in their world.
DontLikeYou___
Oct 10, 2009 9:28 AM CDT
It's the liberalism in USA Today. I used to read it until I realized it was just another mouth piece for the democrat party. I haven't bought a copy of USA Today in years.
Money • US

 
Wall Street Journal • USA Today • newspaper industry • newspaper circulation

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