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SUNDAY, NOVEMBER 22, 2009
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 NO FREE LUNCH 
26

Hulu Fees Likely in 2010

News Corp. talks subscription model; paywall unlikely

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(Newser) – The days of free TV shows on Hulu are likely ending: A News Corp. exec says “it’s time to start getting paid for broadcast content online,” adding that “Hulu concurs with that.” Asked by Broadcasting & Cable what exactly that means, Chase Carey was vague: No timeline, but 2010 is likely; a paywall is not the answer; and a mobile version of the site is a potential moneymaker, as are Hulu-only TV previews.

In this screen shot taken from Hulu.com, an episode of Terminator: The Sarah Connor Chronicles is shown as it is streamed on Hulu.com.
In this screen shot taken from Hulu.com, an episode of Terminator: The Sarah Connor Chronicles is shown as it is streamed on Hulu.com.   (AP Photo/Hulu.com)
Shown is a screen shot of the Hulu.com Web site.
Shown is a screen shot of the Hulu.com Web site.   (AP Photo/Hulu.com)
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“I think a free model is a very difficult way to capture the value of our content. Hulu concurs with that, it needs to evolve to have a meaningful subscription model as part of its business. - Chase Carey, News Corp. Deputy Chairman

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26 comments
VIEWING:
 
triordan
Oct 23, 09 10:36 AM CDT
Good Luck Hulu! Very Bad Move. I'll stop using your service and go back to using torrents. Reply
Vote up! Vote down!
+19
IN RESPONSE:
osu1067
Oct 23, 09 10:38 AM CDT
Capitalism at it's finest. Another provider(s) will pop up to fill the demand for free video that Hulu will no longer supply.
Vote up! Vote down!
+1
IN RESPONSE:
piyrwq
Oct 23, 09 10:58 AM CDT
Morons. Why can they just put a few more advertisements in? It works for TV - just use the same freakin' business model they've been using for 50 years!
Vote up! Vote down!
+5
IN RESPONSE:
BleeBloo
Oct 23, 09 12:38 PM CDT
This, a thousand times this. No one wants to pay for what they were given for free for so long.
Vote up! Vote down!
+1
IN RESPONSE:
shonangreg
Oct 23, 09 8:56 PM CDT
Yeah, msnbc has ads in its web video streams. I can use miro (with no ads) or the web stream. Either one works for me. Hulu is going to price itself out of an otherwise free and sustainable marketing strategy.
Vote up! Vote down!
+1

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