Turn on the boob tube and get fit. That's the message from the British National Health Service, which is endorsing Nintendo's new Wii Fit Plus video game. It's the first time ever the service has endorsed a video game and it's sure to raise criticism from some health experts, reports the Telegraph. Nintendo can use the endorsement in advertising plugging the updated game, which leads viewers through a series of exercises and goes on sale in Britain this week.
"It's a great victory for the video game industry," said a business analyst. An NHS spokesman emphasized the service was not supporting a game, but the exercise. “Active video games, where kids need to jump up and down or dance about as part of the game, are a great way to get kids moving,” he said.