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Now in Halls of Power: Jeans

Denim goes from workwear to choice of the business classes

By Rob Quinn,  Newser Staff

Posted Oct 29, 2009 4:43 AM CDT

(Newser) – Jeans used to be the uniform of teen rebels but they're now the pants of choice for world leaders and top execs trying to signal that they're serious but modern. "Dad jeans" and stonewashed denim are still no-nos in the halls of power, but crisp, pressed "power jeans" paired with pricey shoes are now sported by bigwigs from Dmitry Medvedev to execs who wouldn't normally think of dressing down, writes Wall Street Journal style columnist Christina Binkley.

Jeans are a "no-brainer" in the media and manufacturing industries, according to one career adviser, although dressy pants are still de rigeur in the world of finance. Power jeans have long been the style in the tech world, where Steve Jobs' turtleneck-and-jeans look became "synonymous with innovation in the '90s," writes Binkley. Jobs, says one Levis exec, "is the Marlon Brando of his time."

Obama's dad jeans don't make the grade as power jeans, writes Binkley.
Obama's "dad jeans" don't make the grade as power jeans, writes Binkley.   (AP Photo/Haraz N. Ghanbari)
Russian President Dmitry Medvedev sports jeans while walking at his residence outside Moscow.
Russian President Dmitry Medvedev sports jeans while walking at his residence outside Moscow.   (AP Photo/RIA-Novosti, Vladimir Rodionov, Presidential Press Service)
In this Oct. 14, 2008 photo, from left: Apple's chief operating officer, Tim Cook, CEO Steve Jobs, and VP Phil Schiller take questions during a meeting at Apple headquarters in Cupertino, Calif.
In this Oct. 14, 2008 photo, from left: Apple's chief operating officer, Tim Cook, CEO Steve Jobs, and VP Phil Schiller take questions during a meeting at Apple headquarters in Cupertino, Calif.   (AP Photo/Paul Sakuma)
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Being a junior person wearing jeans in a room full of pinstripes could spell 'youthful blunder.' Perhaps the best rule is that of the high-priced boutique: If you have to ask, you can't afford to wear them. - Christina Binkley

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COMMENTS
Showing 3 of 7 comments
Netstorm2k10
Oct 29, 2009 12:34 PM CDT
Look at us America! We're like you common, er, normal people.
Stasis
Oct 29, 2009 12:06 PM CDT
What else would you wear besides jeans? I'm confused...
Michael_CT
Oct 29, 2009 12:00 PM CDT
i am personally trying to wean myself off denim. its a lot harder than you think.

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