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Letterman Scandal Is Ratings Gold

That and Leno's exit make erstwhile underdog late night winner

By Harry Kimball,  Newser Staff

Posted Nov 2, 2009 4:20 PM CST

(Newser) – David Letterman’s scandalous admission of intraoffice sex and his role in a blackmail scheme appear to have titillated audiences. CBS’ Late Show is up 13% in total viewership for the season over last year. Sure, Dave is off 8% in the adults 18-to-49 demographic, but that’s nothing compared to the Tonight Show’s plunge. Since Conan O’Brien took over, the chatfest's ratings have fallen 15% in the demo and 47% overall.

“Letterman was the top story on the news for days running for quite a while and is still more on the minds of the general public than he's practically ever been before,” an analyst tells the Hollywood Reporter. “In a fragmented universe where achieving a 1 rating is a victory, having literally tens of millions of people buzzing about you is generally going to be a really big advantage.”

David Letterman appears on the Late Show with David Letterman.
David Letterman appears on the "Late Show with David Letterman."   (AP Photo)
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COMMENTS
Showing 3 of 8 comments
luluzz
Nov 3, 2009 7:49 AM CST
My question... why does Dave get kudos and ratings for sleeping with his assistants and other staff, while the espn guy gets blasted and fired? Dave is just as much of a pig although a classier one possibly. He needs to go because he is outdated, and likes to nail his "underlings" or younger female staff members. I agree with shopgirl and others, CF is delightful although he pretends to be a cad.
lindamae
Nov 3, 2009 6:14 AM CST
Just proves how sick some of our society is. Craig is a blend of Monty Python, Dame Edna and Benny Hill. He is fabulous and is the only host to have a themed monologue - not just one liners. Dave wasn't funny before he bragged about bagging his interns and he is not funny now. I can only take so many "pie in the face type jokes."
cornelison
Nov 3, 2009 5:03 AM CST
I just don't get it. Conan's type of humor seems strained.

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