Entrepreneurs are rolling out social networking websites aimed at those old enough to have spawned the devotees of Facebook and MySpace, the NY Times reports. Investors say it's good business—older surfers are more likely to stick with a site they like, and there are a lot of tech-savvy boomers. “I’ve discussed my divorce … and when do I dare go dating again," says one 52-year-old.
Testers say they feel comfortable talking about things that are important to them, without fear of electronic glassy stares from clueless young folk. “I feel like I’m putting down roots, building relationships,” one said. “My feeling on MySpace is that people give you a poke, and then they’re gone and you never see them again.”