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Rupe Not Likely to Yank Content From Google

But News Corp. will erect higher pay walls

By Nick McMaster,  Newser Staff

Posted Nov 16, 2009 1:21 AM CST

(Newser) – Rupert Murdoch is not likely to go through with his plan to remove News Corp. content from Google News. He could negotiate a big payout from Microsoft for "de-Googled" content to place on Bing, Jason Calcanis suggests. But that's not likely to hurt Google, or help Bing, unless other content providers follow. And so few others would follow that Murdoch's move would be like "shouting into a hole," said one analyst.

In the meantime, News Corp. sites could lose millions from advertising to readers currently referred by Google, and other sites could exploit Wall Street Journal stories to boost their own hits through Google, notes Advertising Age. Murdoch will more likely instead follow through on the other possibility he mentioned in his now-infamous Sky News interview: erecting higher pay walls. News Corp. content will still be provided to Google, but only short summaries—bait for micro-payments or subscriptions.

In this Nov. 24, 2008 file photo, News Corp. CEO Rupert Murdoch attends a film premiere at the Ziegfeld Theatre in New York.
In this Nov. 24, 2008 file photo, News Corp. CEO Rupert Murdoch attends a film premiere at the Ziegfeld Theatre in New York.   (AP Photo/Peter Kramer, file)
News Corp. Chairman and CEO Rupert Murdoch listens to questions during a media conference at the World Economic Forum in Davos, Switzerland, early this year.
News Corp. Chairman and CEO Rupert Murdoch listens to questions during a media conference at the World Economic Forum in Davos, Switzerland, early this year.   (AP Photo/Virginia Mayo, file)
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Sky News political editor David Speers talks to News Corporation chairman and CEO Rupert Murdoch about paywalls, politics, and more.   (SkyNewsAustralia)

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COMMENTS
Showing 3 of 4 comments
cornelison
Nov 18, 2009 4:03 AM CST
Maybe Murdoch is trying to monopolize as much media as he can before he dies. That's some death wish.
riffran
Nov 16, 2009 11:45 AM CST
follow the money
Snarfeh
Nov 16, 2009 4:54 AM CST
Dammit, I *knew* someone would get through to that SOB how stupid he was being....

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