Networks Face Tiger-Sized Hole
Drop in ad revenue forecast as casual golf fans tune out
By Rob Quinn,  Newser Staff
Posted Dec 15, 2009 8:53 AM CST
Tiger Woods follows through during the second round of the Accenture Match Play Golf Championship tournament at The Gallery Golf Club in Marana, Ariz., earlier this year.   (AP Photo/Ross D. Franklin, File)
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(Newser) – Broadcasters covering major golf events are expected to see a lot less green in the coming months because of Tiger Woods' troubles. Events like the Masters and PGA Championship and the US Open, carried by CBS, are likely to see a major drop in viewer numbers and advertising dollars as fans attracted by Woods' presence tune out.

The damage may be short-lived, however, as Woods' eventual return is likely to cause an explosion in viewer numbers. TV execs note that there's already a lot of golf on TV that doesn't feature Woods. "We have a core audience that comes to watch golf no matter who is playing," a Golf Channel spokesman tells the Los Angeles Times. "Tiger didn't play a full schedule in 2008 or 2009, so we've gone through this before."