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Presidential Candidates Play Too Nice

Negative campaigning is more memorable and brings out voters

By Kate Schwartz,  Newser User

Posted Sep 16, 2007 1:43 PM CDT

(Newser) – Except for a few barbs here and there, the 2008 campaign has been as polite as a tea party, and that's not a good thing, reports Reuters. Though many assume negative campaigning turns off voters, it's the negative details that stick and actually spur voters to cast a ballot, researchers say. "Democracy itself requires negativity," says one professor. "We want the right to be critical of those in power."

The candidates' decorum is partially out of thrift; the unusually early start to next year's contest has them watching their spending on ads, a traditional venue for attacking fellow candidates and highlighting differing viewpoints. But testy exchanges—Clinton calling Obama a novice on international affairs, Giuliani attacking Clinton for questioning the judgment of Gen. Petraeus—are said to help draw voters in, not turn them away.

Republican presidential hopeful former Massachusetts Gov. Mitt Romney, center, greets fellow candidates, from left, Rep. Tom Tancredo, R-Colo., former Secretary of Health and Human Services Tommy Thompson, Sen. Sam Brownback, R-Kan., and former New York city Mayor Rudy Giuliani, right, prior to the ABC News Republican presidential debate, Sunday, Aug....
Republican presidential hopeful former Massachusetts Gov. Mitt Romney, center, greets fellow candidates, from left, Rep. Tom Tancredo, R-Colo., former Secretary of Health and Human Services Tommy Thompson,...   (Associated Press)
Democratic Presidential hopefuls Sen. Barack Obama,D-Ill, left, greets Sen. Hillary Clinton,D-NY, at the conclusion of the Democratic primary debate hosted by Univision at the Bank Atlantic Center in Coral Gables, Fla. Sunday Sept. 9, 2007. The debate focused on issues that are of interest to the Hispanic community....
Democratic Presidential hopefuls Sen. Barack Obama,D-Ill, left, greets Sen. Hillary Clinton,D-NY, at the conclusion of the Democratic primary debate hosted by Univision at the Bank Atlantic Center in...   (Associated Press)
Former New York city Mayor Rudy Giuliani, center, greets former Arkansas Gov. Mike Huckabee, left, as Rep. Ron Paul, R-Texas, right, watches before the ABC News Republican presidential debate, Sunday, Aug. 5, 2007, at Drake University in Des Moines, Iowa. (AP Photo/Charlie Neibergall)
Former New York city Mayor Rudy Giuliani, center, greets former Arkansas Gov. Mike Huckabee, left, as Rep. Ron Paul, R-Texas, right, watches before the ABC News Republican presidential debate, Sunday,...   (Associated Press)
New Jersey Gov. Jon S. Corzine greets Democratic presidential hopeful Sen. Hillary Rodham Clinton, D-NY, after she addressed the New Jersey democratic state committee's annual conference Friday, Sept. 7, 2007 in Atlantic City.  (AP Photo/Mel Evans)
New Jersey Gov. Jon S. Corzine greets Democratic presidential hopeful Sen. Hillary Rodham Clinton, D-NY, after she addressed the New Jersey democratic state committee's annual conference Friday, Sept....   (Associated Press)
Democratic presidential hopeful Sen. Hillary Rodham Clinton, D-N.Y., greets an audience at the AARP's annual convention, in Boston, Friday, Sept. 7, 2007. Clinton told the crowd of senior citizens that the Bush administration squandered the nation's economic strength by funding tax cuts for the rich and the war in...
Democratic presidential hopeful Sen. Hillary Rodham Clinton, D-N.Y., greets an audience at the AARP's annual convention, in Boston, Friday, Sept. 7, 2007. Clinton told the crowd of senior citizens that...   (Associated Press)
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