Panel Brands Twiggy Ad a Lie

Airbrushed face misleads women about cream's effect
By Mary Papenfuss,  Newser User
Posted Dec 16, 2009 4:00 AM CST
The magazine ad for Procter & Gamble's Olay Definity eye cream features a heavily airbrushed Twiggy (shown on the left). Twiggy as she actually appears is shown on the right.

(Newser) – A Procter & Gamble face cream used by 1960s model Twiggy makes her look astoundingly young—except that it really doesn't because the photo used in magazine ads has been radically altered. A British consumer watchdog panel has declared the ad "misleading," but rebuffed consumer complaints that it was socially irresponsible.

The ruling was viewed as a victory for Liberal Democrat member of Parliament Jo Swinson, who is battling to ban all airbrushed photos of women in ad campaigns because she believes they distort a realistic view of beauty and contribute to female psychological problems.

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