Maybe Tiger's Had a PR Plan All Along
The golfer's handling of his infidelity scandal may not be so bad
By Evann Gastaldo,  Newser Staff
Posted Dec 17, 2009 10:39 AM CST
This July 23, 2006, file photo shows Tiger Woods kissing the British Open Golf Championship trophy at the Royal Liverpool Golf Course in Hoylake, England.   (AP Photo/Matt Dunham, File)
camera-icon View 2 more images

(Newser) – Tiger Woods, so talented at the game of golf, seems to know nothing about the game of PR: He’s hopelessly bungled this whole infidelity scandal—or has he? Though his strategy might not be obvious to all, Simon Dumenco sees a method to the madness, and outlines Tiger’s four-point plan in New York:

  1. Let the mistresses run amok: Why didn’t Tiger take control of the scandal from the start, like Letterman? Because unlike Dave, “Tiger's entanglements involved a sprawling, worldwide network of obviously indiscreet and deeply unpredictable characters”—characters who, fortunately for Tiger, “are essentially beginning to cancel each other out.”

  1. Let golf suffer: Tiger’s “indefinite break” from golf is simply brilliant: Nike and the PGA tour will suffer, and Tiger—instead of being “golf's albatross”—is now “golf's future savior (the second coming of Tiger).”
  2. Let your marriage go: Despite Tiger’s talk of “working to save his marriage,” a divorce is probably best for everyone. And, though “it's a cliché, he probably wanted to get caught.” He’s been a “hound” from day one, and was likely never happy that “all those insanely lucrative endorsement deals forced him to play-act the Happily Married Family Man.”
  3. Let the people watch you suffer: Already, the media is beginning to show Tiger some pity: Note the New York Post’s recent “TIGER’S AGONY” headline. “Media pile-ons always reverse themselves in due time, and by then, Tiger, perversely ennobled by his ordeal, will be ready to play golf again.”

 

My Take on This Story
Show results without voting  |  
0%
8%
16%
13%
18%
45%