SI Website Ad on Chris Henry Story Goes Too Far

Image of cracked windshield superimposed over truck accident victim
By M. Morris,  Newser Staff
Posted Dec 17, 2009 1:32 PM CST
A screengrab of captured this morning. The shattered windshield effect is part of a Liberty Mutual ad.

(Newser) – An unfortunate juxtaposition has the sports blogosphere abuzz: As Sports Illustrated was reporting the death of Cincinnati Bengals wide receiver Chris Henry this morning, the website's advertising apparatus was employing a special effect on behalf of Liberty Mutual's car insurance offerings. The effect? A shattered windshield. "The cracked windshield on the face of a man who just died from falling out of a pickup truck is probably the last thing anyone wanted to see," the With Leather blog observes, "especially the people that run that fine website."

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