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SI Website Ad on Chris Henry Story Goes Too Far

Image of cracked windshield superimposed over truck accident victim

By M. Morris,  Newser Staff

Posted Dec 17, 2009 1:32 PM CST

(Newser) – An unfortunate juxtaposition has the sports blogosphere abuzz: As Sports Illustrated was reporting the death of Cincinnati Bengals wide receiver Chris Henry this morning, the website's advertising apparatus was employing a special effect on behalf of Liberty Mutual's car insurance offerings. The effect? A shattered windshield. "The cracked windshield on the face of a man who just died from falling out of a pickup truck is probably the last thing anyone wanted to see," the With Leather blog observes, "especially the people that run that fine website."

A screengrab of SI.com captured this morning. The shattered windshield effect is part of a Liberty Mutual ad.
A screengrab of SI.com captured this morning. The shattered windshield effect is part of a Liberty Mutual ad.
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COMMENTS
Showing 3 of 16 comments
blackwoman4u2
Dec 20, 2009 1:06 AM CST
The unfortunate thing is that a 26 year died and no other factors have anything to do with it (i.e. race, sexual perference, insurance company, SI, etc). Everyone needs to count each day as a blessing because no one knows the day nor hour when life will cease to exist. I'm thankful that I'm 44 years old as of today (18 years older than this young man who died and I see his death as "it could've been me"). My prayers are with his family and the young lady that was involved.
alkaseltzersammich
Dec 19, 2009 12:50 PM CST
This article has zero to do with gay marriage.
kyleleitch
Dec 19, 2009 5:11 AM CST
I hope the site didn't try this ad AFTER the fact... and on top of all of that, ads on the internet have gotten intrusive as it is.
 

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