Top Fashion Buzzword: 'Lady Gaga'

Michelle Obama falls from 2 to 15 on Global Language Monitor list

By Harry Kimball,  Newser Staff

Posted Feb 2, 2010 4:20 PM CST

(Newser) – The Global Language Monitor has crunched the numbers, and the “Top Fashion Buzzword of the upcoming season” is…Lady GaGa! Interestingly, this is the first time a personage has topped the list. First lady Michelle Obama came close in the previous survey, at No. 2, but “Mobama” has since plummeted to No. 15. At 2 and 3 on this season’s list: “leggins 2.0” and “no pants.” Makes perfect sense.

GLM computes its list of buzzwords by culling them from “the global fashion media,” putting them to a test in a nomination process overseen by “key fashionistas,” and then subjecting them to a “proprietary algorithm” that gauges “contextual usage.” Of Lady GaGa, GLM’s director says “the world of fashion has been duly impacted by her in ways some subtle and some rather profound.” Also on the list: “peek-a-boos” and “Armadillo.”

Lady Gaga.
Lady Gaga.   (AP Photo)
First lady Michelle Obama. She's No. 15 this year.
First lady Michelle Obama. She's No. 15 this year.   (AP Photo)
Andy Warhol's Camouflage. Camo is being buzzed about by tastemakers, GLM says.
Andy Warhol's "Camouflage." Camo is being buzzed about by tastemakers, GLM says.   (AP Photo)
Leggings. Their return to fashion has been dubbed Leggins 2.0, according to GLM.
Leggings. Their return to fashion has been dubbed "Leggins 2.0," according to GLM.   (AP Photo)
Alexander McQueen shoes, also known as Armadillos. Notice they're also camouflage!
Alexander McQueen shoes, also known as Armadillos. Notice they're also camouflage!   (AP Photo)
Hippie dress. Apparently, it's back in style.
Hippie dress. Apparently, it's back in style.   (AP Photo)
An example of hot pants, or as they're now known, no pants.
An example of hot pants, or as they're now known, "no pants."   (AP Photo)
Lady Gaga.
Lady Gaga.   (AP Photo)
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