Donations made via mobile are an untapped resource, so far
(NEWSER) - With presidential election cycles now topping $1.7 billion, you might think fundraisers have tapped every possible way of raking in money. You'd be wrong. The "holy grail" of fundraising remains the mobile phone, and, with 83% of adults owning one, political operatives are working furiously to add cell phones to their revenue repertoire, reports Sam Stein at the Huffington Post . "No one has figured it out," says one political consultant. "But with email being the main driver of political giving and an exponential increase in mobile to check [email], someone has to." More»
