The Manly History of the Color Pink Believe it or not, baby boys used to wear pink, too By Evann Gastaldo, Newser Staff Posted Feb 21, 2010 1:35 PM CST 10 comments Comments Pink is used as a color to represent females, but it wasn't always that way. (PRNewsFoto/Women On The Move) (Newser) – If ever there was a color that stereotypically symbolized the feminine, it’s pink. But the history of the girly shade hasn’t always been so ladylike. Slate takes a look back: Financial Times: Its salmon-pink pages have turned “salmon press” into British shorthand for any newspaper business section. Boys' rowing: Teams at Eton and Westminster competed for the right to claim pink as their school color in the 19th century. Nantucket Red: The shade, which looks a lot like pink, became popular for preppy men and women in 1945. Macy's: Department stores started color-coding by gender in the late 1920s to discourage the use of hand-me-downs; Macy’s pushed pink as the boys’ color. World War II: Japanese kamikaze planes featured cherry blossoms on their sides. Cycling: The leader of Italy’s Giro d’Italia race wears a pink jersey. Stocks: Pink-sheet stocks are thus named because their quotes were once printed on pink paper. Feminists: Their 1970s backlash against pink actually cemented it as a “girl’s” color.