The Manly History of the Color Pink
Believe it or not, baby boys used to wear pink, too
By Evann Gastaldo, Newser Staff
Posted Feb 21, 2010 1:35 PM CST
Pink is used as a color to represent females, but it wasn't always that way.   (PRNewsFoto/Women On The Move)

(Newser) – If ever there was a color that stereotypically symbolized the feminine, it’s pink. But the history of the girly shade hasn’t always been so ladylike. Slate takes a look back:

  • Financial Times: Its salmon-pink pages have turned “salmon press” into British shorthand for any newspaper business section.
  • Boys' rowing: Teams at Eton and Westminster competed for the right to claim pink as their school color in the 19th century.
  • Nantucket Red: The shade, which looks a lot like pink, became popular for preppy men and women in 1945.

  • Macy's: Department stores started color-coding by gender in the late 1920s to discourage the use of hand-me-downs; Macy’s pushed pink as the boys’ color.
  • World War II: Japanese kamikaze planes featured cherry blossoms on their sides.
  • Cycling: The leader of Italy’s Giro d’Italia race wears a pink jersey.
  • Stocks: Pink-sheet stocks are thus named because their quotes were once printed on pink paper.
  • Feminists: Their 1970s backlash against pink actually cemented it as a “girl’s” color.

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Showing 3 of 10 comments
Cat-Lover
Feb 22, 2010 3:51 PM CST
When I was in junior high school (the mid-50's) the "in" color combo for men was "Charcol-grey and pink." And we who wore it looked hot!
Toon
Feb 22, 2010 12:52 AM CST
The funny thing is how the conservatives who not only can't just go 'oh here's some trivial facts I didn't know' but they need or probably NEED to reinforce what they already believe. Or it would be if they didn't do the same thing with every fact that counters their personal opinions.
OldFart
Feb 21, 2010 10:19 PM CST
Just the color I like the inside of my steaks.