Paris Hilton Beer Ad Too Naughty for Brazil

Heiress' behavior actually tame, but ad that may be pulled
By Evann Gastaldo,  Newser Staff
Posted Feb 26, 2010 10:12 AM CST

(Newser) – Apparently Brazil hasn't seen many photos of Paris Hilton, because an official has objected to a commercial that's surprisingly tame—for her. View the ad for Devassa beer, which features a fully clothed Hilton vamping provocatively in a high-rise window, in the gallery. For the sake of contrast, you can also watch a bikini-clad Hilton washing a car and eating a burger…an ad Brazil’s Secretariat for Women’s Affairs must not have seen.

"The problem with the ad isn't a lack of clothing, but its sensual nature," says a watchdog agency rep. "A woman in a bikini on a beach isn't necessarily sensual; it depends on the context." The ad is being investigated and may be recommended for removal, E! reports. To see the even more “sensual” poses Hilton struck while promoting the campaign in Rio de Janeiro, click here.

My Take on This Story
Show results without voting  |