Tampon ads make your period seem downright fun, typically featuring girls clad in white, twirling around on the beach or perhaps doing yoga. One tampon company, however, is calling those ads what they are: ridiculous. “How do I feel about my period? I love it,” says the woman featured in a new Kotex commercial. “Sometimes I just want to run on a beach,” she continues, as clips from old, stereotypical Kotex ads are shown. “Usually, by the third day, I really just want to dance.”
A future spot mocks the obnoxiousness of most tampon ads: “Buy the same tampons I use. Because I’m wearing white pants, and I have good hair, and you wish you could be me.” And the print campaign shares the same snarky sense of humor: “I tied a tampon to my key ring so my brother wouldn’t take my car. It worked.” In an ironic twist, three broadcast networks wouldn’t run ads using the word “vagina,” the New York Times reports.