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Palm Aims $100 Smart Phone at the Masses

Centro seeks to appeal to many who won't shell out big bucks

By Zach Samalin,  Newser Staff

Posted Sep 28, 2007 5:45 PM CDT

(Newser) – While smart phones took a leap forward with the iPhone, it didn't quite end up in the hands of soccer moms everywhere. But by combining Treo hardware with an appealing $99.99 price-tag, Palm's new Centro aims to bridge the price gap that kept smart phones from the masses, CNET reports—sleekly packaged with easier internet access.

While only 4% of 213 million US cell phones are smart phones, experts think that's because most smart phones cost upwards of $300. The Centro, however, is priced like an ordinary phone, is roughly the same size, and uses a faster network than the iPhone. If Apple caters to those who've got, the Centro aims to appeal to those who've not.

Palm's new Centro is a Smart Phone aimed at a mass market.
Palm's new Centro is a Smart Phone aimed at a mass market.   (Palm)
In this file photo, the new Palm Treo 750 smart phone is seen at the 2007 International Consumer Electronics Show (CES) in Las Vegas, Tuesday, Jan. 9, 2007.  (AP Photo/Damian Dovarganes, file)
In this file photo, the new Palm Treo 750 smart phone is seen at the 2007 International Consumer Electronics Show (CES) in Las Vegas, Tuesday, Jan. 9, 2007. (AP Photo/Damian Dovarganes, file)   (Associated Press)
Apple CEO Steve Jobs announces its long-awaited start of the  iPhone for the German market on Wednesday Sept. 19, 2007. Apple Inc.'s iPhone will go on sale in Germany on Nov. 9 and have the T-Mobile network as its exclusive carrier. (AP Photo/Markus Schreiber)
Apple CEO Steve Jobs announces its long-awaited start of the iPhone for the German market on Wednesday Sept. 19, 2007. Apple Inc.'s iPhone will go on sale in Germany on Nov. 9 and have the T-Mobile network...   (Associated Press)
The new Apple iPhone is seen in this June 29, 2007 file photo in New York. The iPhone will go on sale in Britain on Nov. 9 have the O2 network as its exclusive carrier, Apple CEO Steve Jobs said Tuesday. The 8-gigabyte model will sell for $536 (269 pounds),...
The new Apple iPhone is seen in this June 29, 2007 file photo in New York. The iPhone will go on sale in Britain on Nov. 9 have the O2 network as its exclusive carrier, Apple CEO Steve Jobs said Tuesday....   (Associated Press)
AT&T customers will be the first in the U.S. to be able to buy the BlackBerry 8820, the first BlackBerry with built-in Wi-Fi capabilities, beginning Thursday, September 20.  The BlackBerry 8820 will be available in AT&T retail stores nationwide, through AT&T's business-to-business sales organizations, online at wireless.att.com...
AT&T customers will be the first in the U.S. to be able to buy the BlackBerry 8820, the first BlackBerry with built-in Wi-Fi capabilities, beginning Thursday, September 20. The BlackBerry 8820 will be...   (Associated Press)
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