Google Phone Rumors Build
Consumers would trade free minutes for targeted advertising
By Wesley Oliver, Newser Staff
Posted Sep 29, 2007 7:12 PM CDT
Loading... Please wait

(Newser) – Consumers may soon be able to trade free phone calls for targeted advertising, if Google gets its way. Industry experts speculate that the tech giant is quietly developing plans to market cell phones with an ad-based service in exchange for free minutes, BusinessWeek reports. The big wireless carriers, while privately haunted by the idea, are publicly nonplussed.

“We don’t believe in a world where you have to give everything away for free,” sniffs an AT&T spokesman, a premise Google is banking on. But BusinessWeek says it faces several hurdles: possible customer resistance to nagging advertisements, and the $4.6 billion price tag to secure a swath of the radio spectrum that would allow it to offer phone service.

View 4 images
More From Newser
My Take on This Story
To report an error on this story,
notify our editors.
You Might Like
Be the first to comment on this story.