Hulu is done giving out all its content for free. The web's second most popular video site plans to implement a $9.95-per-month subscription service as soon as May 24, sources tell the LA Times. But don't panic, cheapskates; the most recent five episodes of most shows will still be free. The subscription will simply give users access to a more comprehensive archive of shows.
Advertising has already made the 2-year-old service profitable, but its $100 million in revenue isn't the kind of money its corporate owners, News Corp, NBC, and Disney, are used to making off their shows. They've pressured Hulu execs to implement the fee service, both to pull in more money, and to train users to pay for premium online content.