You knew she checked out of Alaska politics in order to cash in. Now Gabriel Sherman looks at just how successful Sarah Palin has been, estimating—what with the book, the TV show, the Fox deal, and the speeches at $100,000 a pop—a total take in the last year of $12 million. In New York, Sherman digs into just how hard up for cash the Palins were by the end up the presidential race, how she put together the astonishingly successful Palin brand, and what they've been doing with their new wealth back home in Wasilla, from the new Escalade and Dodge Ram in the driveway to the new three-story house going up on the lot next door.
And Sherman looks at how cannily Palin has commercialized the right-wing backlash to Obama. “No one else has rolled politics and entertainment into the same scintillating, infuriating, spectacularly lucrative package the way Palin has or marketed herself over multiple platforms with the sophistication and sheer ambitiousness that Palin has shown, all while maintaining a viable presence as a prospective presidential candidate in 2012.”