Psychedelic Cat Food Commercial a Real Trip
The making of the Friskies 'Adventureland' spots, with turkey choreography
By M. Morris, Newser Staff
Posted Apr 30, 2010 1:35 PM CDT
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(Newser) – The insane "Adventureland" commercials for Friskies—which seem to suggest that your cat is dropping acid right there in the kitchen—took 6 months to produce and involved a cast of three cats and numerous humans, including a turkey-dance choreographer. The behind-the-scenes video about the making of the inescapable spots is on the long side, but, as Choire Sicha of The Awl correctly points out, "Every minute of this is hilarious and wonderful."

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May 1, 2010 3:51 AM CDT
I think that cat had a little too much cat nip! And if your gonna spend all that time making this commercial couldn't you come up with a better jingle.
Apr 30, 2010 9:22 PM CDT
Maybe they go to Pepperland.
Apr 30, 2010 8:39 PM CDT
This was amazing and well worthing watching on so many levels. I had no idea what went into making a commercial in terms of time, energy, creativity and of course $$$$. Without taking anything away from the work of these truly talented people, I have to wonder: why does the peddling of cat food rate so many resources when the education of children does not?