At This Bakery, Customers Pay What They Want Panera turns location in St. Louis into non-profit for charity By Nick McMaster, Newser Staff Posted May 18, 2010 5:44 PM CDT 18 comments Comments Customers order food as a cash box sits on the counter at a Panera Bread Co. restaurant in Clayton, Mo., Tuesday, May 18, 2010. (AP Photo/Jeff Roberson) (Newser) – Panera Bread has switched one of its St. Louis stores to a non-profit business model. Customers pay what they want, menus have only suggested prices, and money goes into donation jars instead of cash registers. The store will donate any profits to community organizations, St. Louis Post-Dispatch reports. Those unable to pay can volunteer at the store in exchange for food. Panera says it hopes to expand the model to other cities.