Six-Pack Abs? Overrated.
Well, in advertising at least
By Evann Gastaldo,  Newser Staff
Posted May 25, 2010 8:22 AM CDT
Updated May 29, 2010 11:40 AM CDT
Sorry guys...six-pack abs are overrated.   (©Melanie-m)

(Newser) – Well guys, if you’re going to the gym for the sole purpose of attracting women…you can stop. Women in an Australian advertising study rated thin or somewhat chubby men at least as highly as those with so-called “six-pack abs,” the Sydney Morning Herald reports. Older teens were shown men with different body types in ads, and the results prove that ad campaigns needn’t portray only muscled-up guys.

One possible reason? Muscular men may be seen as vain—or gay, the researcher wrote, while regular-size guys may seem “less concerned with their appearance.” Of course, it’s important to remember that—average-size or not—all the guys in this particular study were still models. The same researcher also found in 2008 that plus-size female models are just as effective at selling products as their thinner counterparts.

 

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