Happy 50th, Etch A Sketch! By Kevin Spak, Newser Staff Posted Jul 13, 2010 1:43 PM CDT 11 comments Comments An Etch A Sketch portrait of Barack Obama. (PRNewsFoto/The Ohio Art Company) (Newser) – Yesterday marked the 50th birthday of one of America's classic toys: the Etch A Sketch. Okay, so it was invented by a French guy—Andre Cassagnes, who named it L’Ecran Magique, or “the Magic Screen.” But the Americans at Ohio Art bought it, came up with the enduring moniker, and released it to a grateful nation on July 12, 1960. To celebrate, the Daily Telegraph offers a gallery of images drawn by the greatest Etch A Sketch auteurs—and then hastily photographed before anyone could shake them.