Madonna's Fashion Line 'Underwhelming'

Material Girl line should have been more '80s, says stylist
By Evann Gastaldo,  Newser Staff
Posted Aug 3, 2010 9:57 AM CDT
Madonna photographs Taylor Momsen, the face of the new Material Girl collection, at a photo shoot for the line available exclusively at Macy's on August 3.   (Photo: Business Wire)
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(Newser) – Madonna’s fashion line, co-designed by her daughter, debuts today—and one celebrity stylist is not impressed. “There are some good pieces but it's a bit one-note,” says Phillip Bloch, who was “underwhelmed” by the Material Girl designs. “I'm surprised Madonna's collection is not more Madonna,” he tells Fox News. “It is very middle of the road, which is interesting for someone who is known for constantly pushing the envelope.”

One particular look, shown at left, “seems like it is made for the rich girl who wants to come off like she is edgy but she is really not,” Bloch says. “Plus that's way too much makeup for the target audience to be wearing.” And a flannel shirt in the collection “totally threw me off,” he adds. “Who goes to a designer to buy a flannel shirt like that. You go to a local army-navy store.” He did, however, enjoy a studded leather jacket: “It's a little saint, a little sinner.” For more sketches from the line, click here.

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