UK Intelligence Courts Gamers

Service embeds recruiting ads in video games
By Nick McMaster,  Newser Staff
Posted Oct 18, 2007 6:00 PM CDT
This undated image made available by the specialist game placement advertising agency Massive, Thursday, Oct. 18, 2007, shows an advertisement for the British intelligence agency Government Communication...   (Associated Press)
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(Newser) – British Intelligence is hoping to court a new generation of tech-savvy recruits by inserting employment ads into games such as "Tom Clancy's Splinter Cell," the AP reports. Billboards in the game and others participating in the campaign will read "Careers in British Intelligence," with a web address for more info.

GCHQ, the surveillance division, announced that it hoped the ads would "capture the imagination of people with a particular interest in IT." Britain's intelligence services have been embracing new advertising in an attempt to diversify their recruit pool. Ads by MI5 in women's changing rooms at gyms prompted a doubling of the number of active female officers.