Sun Chips Bags: Louder Than a Jet Cockpit

Going green isn't always good ... on your ears

By Evann Gastaldo,  Newser Staff

Posted Aug 18, 2010 7:25 AM CDT

(Newser) – Today’s hard-hitting investigative report from the Wall Street Journal: The new Sun Chips bags are loud. Like, really loud. The new bags are biodegradable and compostable (good), but as a result, are also more “crispy and crunchy” (bad). The poor Sun Chips fans who just want to be able to get a midnight snack without waking up the household have compared the sound of the crinkling bag to a “revving motorcycle,” the WSJ reports.

One Air Force pilot went so far as to make a video in which he measures the crackling of the bag at 95 decibels and calls it louder than his jet cockpit. A Facebook group called “SORRY BUT I CAN'T HEAR YOU OVER THIS SUN CHIPS BAG” has more than 30,000 fans. What can be done in the face of this madness? A spokesperson says the company is looking into the packaging as a potential reason for declining sales, but for now, signs are going up at store displays: “Yes, the bag is loud, that's what change sounds like.”

Sun Chips packaged in compostable bags are on display during the PepsiCo media day and investor expo  Monday, March 22, 2010 in New York.
Sun Chips packaged in compostable bags are on display during the PepsiCo media day and investor expo Monday, March 22, 2010 in New York.   (AP Photo/Mary Altaffer)
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A YouTube user demonstrates the loudness of the new Sun Chips bag.   (venerabluerain)

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The thing is, you feel guilty about complaining since they are doing a good thing for the environment. But you want to snack quietly and you don't want everyone in the house to know you are eating chips.
- Kathy Frederick, 44-year-old computing consultant at Lehigh University

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