Apple, Amazon Joining Battle for Your TV Apple to announce revamped version of Apple TV with Netflix By Rob Quinn, Newser Staff Posted Sep 1, 2010 6:20 AM CDT 3 comments Comments Apple is rumored to be preparing to unveil a revamped version of AppleTV. (AP Photo/Paul Sakuma) (Newser) – Amazon and Apple are both planning major pushes into the online TV business, insiders say. Apple will announce today a new set-top box that will deliver TV to consumers and include movies from Netflix, reports Bloomberg. Apple will offer 99-cent rentals of TV shows through its revamped, $99 version of AppleTV, the sources say. Amazon is also working on an Internet-based TV subscription service that it aims to have up and running before Christmas, sources tell the Wall Street Journal. The company has been in talks with media firms including Viacom, News Corp, NBC Universal, and Time Warner over plans to offer TV shows for rental soon after they air, the insiders say.