4 Stories

Diddy May Hawk Guinness, Too

(Newser) - Diddy may be mixing beer with his vodka soon. Rapper-pitchman-entrepreneur Sean Combs is in talks to help market Guinness and Red Stripe, sources tell Advertising Age. Combs has already worked with Diageo, the British company behind the brews, on its Ciroc vodka brand. If the deal goes through, Combs would... More »

Pernod Spirits High After $8.3B Absolut Buy

French company pays $8.3B for premium vodka brand

(Newser) - French liquor giant Pernod Ricard's spirits were soaring after its $8.34 billion bid won it ownership of Sweden's state-owned Vin & Spirit, the parent company of Absolut vodka. Pernod topped US-based Fortune Brands in an auction for the purchase, the Wall Street Journal reports, and is now the wine... More »

Absolut Cans Bottle Ads, Sees Sales Soar

Iconic campaign dumped after high-end vodkas steal brand's thunder

(Newser) - Absolut is selling a lot more vodka now that it's dumped one of the world's best-known ad campaigns, Advertising Age reports. The Swedish brand and its arty ads featuring the iconic bottle had been a big hit since entering the US market in 1979, but sales were flat before the... More »

An Absolut Blockbuster

Maker of top-selling Smirnoff eyes second-place Swedish brand

(Newser) - British beverage conglomerate Diageo, maker of best-selling vodka Smirnoff, is “very interested” in acquiring Sweden’s Absolut, the world’s second-largest vodka. Diageo says it isn’t worried about anti-trust problems, although its CEO tells Reuters “complexity will vary from market to market.” One easy market would... More »

4 Stories