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New TV Ads Can't Be Zapped

Messages built into TV pictures

(Newser) - Britain's leading ad-supported TV network is testing a new form of advertising that viewers can’t zap past, reports the Times of London. The new technology finds clear space in a video frame, such as blue sky or gray walls, and inserts an ad. It's being tested online before making... More »

UK Moves Closer to In-Flight Cell Phones

Service awaits nod from EU aviation safety boards

(Newser) - British air travelers may soon be able to use their cell phones while in flight, Reuters reports. UK telecom regulator Ofcom approved airline proposals to offer mobile service, pending assent by the European aviation safety authorities. Passengers would be able to make calls once the aircraft was in the air... More »

Europe Likely to Get Cell Phones on Flights

Regulator proposes allowing base stations in airplanes

(Newser) - European regulator Ofcom has proposed allowing cellphones in airplanes in EU airspace, making it more likely that Europeans will soon be able to chat in the air. Under the proposal, a mobile base station could be installed on planes, and the signal would be routed by satellite. The FAA ruled... More »

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