4 Stories

NBC's Eco-Love Could Make You Green

'Behavior placement' goes beyond product placement

(Newser) - Tune into NBC Universal the week of April 19th and you'll see characters recycling, reducing their carbon footprints, and eating organic food. This semi-annual week of 100 hours of eco-friendly programming is part of the network's "behavior placement" strategy, which drives ad sales by inserting a feel-good theme into... More »

Behind Mad Men Are...Women

Women directed five of this season's 13 episodes

(Newser) - The misogynists who populate Mad Men's character ranks might make you think otherwise, but seven of the show's nine writers are women—a rarity in Hollywood, where 80% of primetime programs in 2007-08 had no female writers. “A lot of people think women can only do women shows,”... More »

There Will Be Bad Banter

Shorter schedule leaves this year's patter less edited, scribe says

(Newser) - Oscar banter may provide the show's shakiest moments, but stars and scribes are known to battle over these lines behind the scenes, the Los Angeles Times reports. This year though is different: The show's strike-shortened schedule is sparing writers from the usual pre-show scrutinty. "The celebrities and their support... More »

Word! Fans Cozy Up to Writers on Picket Line

But plot suggestions could pose legal pitfall for scribes

(Newser) - Picket lines are offering a rare opportunity for fans to get in touch with their favorite striking screenwriters. In LA, "Heroes" buffs and aspiring filmmakers are trekking alongside some of the 12,000 members of the Writers Guild of America to lend their support, network—or just get an... More »

4 Stories