Super Bowl ads

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Chief of 84 Lumber Speaks Out on Super Bowl Ad

She's pro-Trump, pro-border wall

(Newser) - The company owner who signed off on one of the Super Bowl's most controversial ads says she is pro-President Trump and pro-border wall—despite the 84 Lumber ad 's depiction of a Hispanic mother and daughter finding a door in the wall. Maggie Hardy Magerko tells People that... More »

Airbnb Follows Super Bowl Ad With Call to House 100K

Company also will donate $4M to International Rescue Committee

(Newser) - Airbnb is following up its Super Bowl ad calling for acceptance with a campaign to provide short-term housing over the next five years for 100,000 people in need, reports the AP . An announcement on the rental service's website says it plans to start with refugees, disaster survivors, and... More »

Here Are This Year's Most Talked-About Super Bowl Ads

Ad breaks were no escape from politics

(Newser) - This year's crop of Super Bowl ads included the usual range of funny, corny, and weird commercials—but there was no escaping 2017's political upheaval. This year's most talked about ad was 84 Lumber's ad " The Journey ," which told the story of a mother... More »

Melissa McCarthy's Hilarious Super Bowl Ad Debuts

Kia ad features actress trying to save the world

(Newser) - Melissa McCarthy's efforts to save the planet don't go over so well (for her, at least) in a new Super Bowl ad from Kia. The spot, which USA Today reports is promoting Kia's eco-friendly 2017 Niro crossover, features McCarthy trying to save the whales, the trees, the... More »

Budweiser's Super Bowl Ad Touches Chord on Immigration

Spot highlights journey of Anheuser-Busch co-founder Adolphus Busch

(Newser) - If you're hoping to watch the Super Bowl to escape from politics, at least one commercial will bring you right back to current events. Budweiser's homage to its co-founder, Adolphus Busch, is certainly "relevant," as Ad Age notes. The 60-second spot, called "Born the Hard... More »

5 Best, Worst Super Bowl Ads

Jeep is at the top for 'Portraits,' and bowel relief is at the bottom

(Newser) - The usual parade of animals, celebs, and goofy gags filled this year's Super Bowl ads, but AdWeek crowns the quieter Jeep "Portraits" as its champ. The "lovely spot," airing at halftime, tells Jeep's history through a series of photos. "Giving viewers something thoughtful, and... More »

Helen Mirren Berates Nation's Drunk Drivers

'Shortsighted, utterly useless, oxygen-wasting human form of pollution'

(Newser) - Helen Mirren, Oscar winner and part-time twerker , has a seriously stern message for anyone thinking about getting behind the wheel after downing a few Bud Light Limes during the big game this weekend, Time reports. “If you drive drunk, you, simply put, are a shortsighted, utterly useless, oxygen-wasting human... More »

Commercial Stars 'Babies' Conceived After Super Bowl

Super Bowl babies from 1967 to 2014 are represented

(Newser) - Some people go to Disney World after a big Super Bowl win. More of us head to the bedroom, at least according to the NFL. Though it doesn't point to specific data, the NFL says winning Super Bowl cities see a baby boom about nine months after the big... More »

Stars of Famous Super Bowl Ad Reunite 37 Years Later

'Still special, after all these years'

(Newser) - The stars of one of the most famous Super Bowl commercials of all time recently reunited on a football field in Texas, CBS News reports. In 1979, Pittsburgh Steelers player "Mean" Joe Greene famously drank a young boy's Coke, tossing him his game jersey in exchange. Thirty-seven years... More »

Depressing Ad Was Super Bowl's Most Talked-About

Childhood death ad one of many serious ones

(Newser) - Viewers who watched the Super Bowl mainly for the ads may have found this year a more somber affair than usual, with multiple advertisers stressing serious themes. But a Nationwide ad on preventable childhood death may have gone too far, if the backlash on Twitter is anything to go by,... More »

Anchor Goofs on Samuel L. Jackson's Identity

While interviewing Jackson. Awkward.

(Newser) - Things got a bit uncomfortable yesterday when KTLA anchor Sam Rubin, interviewing Samuel L. Jackson, got the actor mixed up with Laurence Fishburne. "Did you get a lot of reaction from that Super Bowl commercial?" Rubin asked Jackson, apparently referring to a Fishburne-starring, Matrix-themed Kia commercial. "What Super... More »

Conservatives Erupt Over Coke's Multicultural Ad

Responses to Super Bowl commercial ring out

(Newser) - Hoo boy. Coca-Cola ran a Super Bowl commercial featuring "America the Beautiful" being sung in English, Arabic, Spanish, and other languages, and not everyone is pleased:
  • The song is "a deeply Christian patriotic anthem whose theme is unity," writes Michael Patrick Leahy for Breitbart , pointing out that
... More »

This Year's Best, Worst, Super Bowl Ads

Seinfeld , Matrix revived

(Newser) - The much-anticipated Seinfeld reunion turned out to be a Super Bowl commercial, although commentators say it wasn't one of the highlights in a "middling" year for ads, which was a lot lighter in gross-outs and raunchiness than many previous years. Some highlights and lowlights, as rounded up by... More »

Insurer Skips Super Bowl Ad, Will Give You $1.5M It Saved

Esurance will give $1.5M to Twitter winner

(Newser) - Instead of coughing up for a Super Bowl ad, online insurance firm Esurance decided to buy the first ad after the game, and get attention by giving away the $1.5 million it saved, reports AdWeek. The company says the cash will go to one lucky Twitter user who tweets... More »

ScarJo Splits With Oxfam Over Super Bowl Ad

Humanitarian organization not cool with SodaStream commercial

(Newser) - Oxfam International says Scarlett Johansson's support of an Israeli company operating in the West Bank was incompatible with her role as an Oxfam Global Ambassador. Oxfam's statement followed Johansson's announcement yesterday that she was resigning her Oxfam role, which she held for 8 years , because of a... More »

Budweiser Ad 'Puppy Love' Is a Charmer

It's a bit of a sequel to last year's popular 'Brotherhood'

(Newser) - Adweek is already declaring that a new Budweiser ad will be one of the winners to emerge from Super Bowl Sunday. "Puppy Love" is a heart-warmer about a pup and his Clydesdale pal, and the spot is a "worthy sequel" to last year's popular "Brotherhood"... More »

Study: Most Super Bowl Ads Do Squat

Only 1 in 5 results in a sales uptick, according to a research firm

(Newser) - With two months to go before the Feb. 2 Super Bowl, Fox had already sold out of all available ad slots for the game, the Wall Street Journal reported—but those who shelled out an average $4 million for 30 seconds of airtime might be fooling themselves. Some 80% of... More »

This Interview Was Disgusting

Peggy Noonan was not a fan of Steve Kroft's sitdown with Obama and Clinton

(Newser) - Peggy Noonan was a huge fan of Dodge's " So God Made a Farmer " Super Bowl ad—it "spoke respectfully and even reverently of others," was expressly religious, and above all contained the "clear, clean" oration of Paul Harvey, a broadcaster with unabashed values but... More »

C'mon, Danica, Women Deserve Better

Patrick's sexist commercials are a step backward for women drivers: Laura Helmuth

(Newser) - The thing that Laura Helmuth loves best about auto racing is that it's the one sport in which women get to compete against men as equals. Which is why Danica Patrick's decision to become a "GoDaddy Girl" and make a "series of stupid, sexist ads"—... More »

Farmer Ad Was a YouTube Remake

And more fallout from last night's Super Bowl ads

(Newser) - People are still talking about the ads that aired during last night's Super Bowl. Here are some of the stories that caught our eye:
  • Dodge's show-stopping "God Made a Farmer" looked awfully familiar to David Haglund at Slate : It's nearly identical to a Farms.com ad
... More »

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