Super Bowl ads

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Anchor Goofs on Samuel L. Jackson's Identity

While interviewing Jackson. Awkward.

(Newser) - Things got a bit uncomfortable yesterday when KTLA anchor Sam Rubin, interviewing Samuel L. Jackson, got the actor mixed up with Laurence Fishburne. "Did you get a lot of reaction from that Super Bowl commercial?" Rubin asked Jackson, apparently referring to a Fishburne-starring, Matrix-themed Kia commercial. "What Super... More »

Conservatives Erupt Over Coke's Multicultural Ad

Responses to Super Bowl commercial ring out

(Newser) - Hoo boy. Coca-Cola ran a Super Bowl commercial featuring "America the Beautiful" being sung in English, Arabic, Spanish, and other languages, and not everyone is pleased:
  • The song is "a deeply Christian patriotic anthem whose theme is unity," writes Michael Patrick Leahy for Breitbart , pointing out that
... More »

This Year's Best, Worst, Super Bowl Ads

Seinfeld , Matrix revived

(Newser) - The much-anticipated Seinfeld reunion turned out to be a Super Bowl commercial, although commentators say it wasn't one of the highlights in a "middling" year for ads, which was a lot lighter in gross-outs and raunchiness than many previous years. Some highlights and lowlights, as rounded up by... More »

Insurer Skips Super Bowl Ad, Will Give You $1.5M It Saved

Esurance will give $1.5M to Twitter winner

(Newser) - Instead of coughing up for a Super Bowl ad, online insurance firm Esurance decided to buy the first ad after the game, and get attention by giving away the $1.5 million it saved, reports AdWeek. The company says the cash will go to one lucky Twitter user who tweets... More »

ScarJo Splits With Oxfam Over Super Bowl Ad

Humanitarian organization not cool with SodaStream commercial

(Newser) - Oxfam International says Scarlett Johansson's support of an Israeli company operating in the West Bank was incompatible with her role as an Oxfam Global Ambassador. Oxfam's statement followed Johansson's announcement yesterday that she was resigning her Oxfam role, which she held for 8 years , because of a... More »

Budweiser Ad 'Puppy Love' Is a Charmer

It's a bit of a sequel to last year's popular 'Brotherhood'

(Newser) - Adweek is already declaring that a new Budweiser ad will be one of the winners to emerge from Super Bowl Sunday. "Puppy Love" is a heart-warmer about a pup and his Clydesdale pal, and the spot is a "worthy sequel" to last year's popular "Brotherhood"... More »

Study: Most Super Bowl Ads Do Squat

Only 1 in 5 results in a sales uptick, according to a research firm

(Newser) - With two months to go before the Feb. 2 Super Bowl, Fox had already sold out of all available ad slots for the game, the Wall Street Journal reported—but those who shelled out an average $4 million for 30 seconds of airtime might be fooling themselves. Some 80% of... More »

This Interview Was Disgusting

Peggy Noonan was not a fan of Steve Kroft's sitdown with Obama and Clinton

(Newser) - Peggy Noonan was a huge fan of Dodge's " So God Made a Farmer " Super Bowl ad—it "spoke respectfully and even reverently of others," was expressly religious, and above all contained the "clear, clean" oration of Paul Harvey, a broadcaster with unabashed values but... More »

C'mon, Danica, Women Deserve Better

Patrick's sexist commercials are a step backward for women drivers: Laura Helmuth

(Newser) - The thing that Laura Helmuth loves best about auto racing is that it's the one sport in which women get to compete against men as equals. Which is why Danica Patrick's decision to become a "GoDaddy Girl" and make a "series of stupid, sexist ads"—... More »

Farmer Ad Was a YouTube Remake

And more fallout from last night's Super Bowl ads

(Newser) - People are still talking about the ads that aired during last night's Super Bowl. Here are some of the stories that caught our eye:
  • Dodge's show-stopping "God Made a Farmer" looked awfully familiar to David Haglund at Slate : It's nearly identical to a Farms.com ad
... More »

GoDaddy 'Grossout' Most Talked-About Ad

Nerd kiss tops worst-ad lists

(Newser) - Longtime Super Bowl advertiser GoDaddy has outdone itself with an ad that is being talked about nearly as much as the blackout , the Huffington Post reports. The web hosting firm's spot featured an extreme close-up of supermodel Bar Refaeli making out with a stereotypical nerd, and reactions ranged from... More »

This Year's Best Super Bowl Ads

Anheuser-Busch, Audi, AXE Apollo make the top 10

(Newser) - Don't give a hoot who wins the Super Bowl, but still like the ads? Can't blame you, considering they cost $3.8 million per 30 seconds. SPOILER ALERT: The Daily News rounds up 10 of its favorites, including:
  1. Anheuser-Busch: "Brotherhood." A man raises a horse, loves
... More »

Bloomberg Blasts NRA in Super Bowl Ad

Ad shows footage of LaPierre voicing NRA's support for background checks

(Newser) - More bad news for Wayne LaPierre: Michael Bloomberg's Mayors Against Illegal Guns is going primetime with a gun control ad slated for tonight's Super Bowl, and LaPierre is the unintentional star. The ad features 1999 footage of LaPierre saying the NRA fully supports universal background checks, reports the... More »

As Super Bowl Ads Arrive Early, So Does Criticism

Coke, Volkswagen catching flak for spots

(Newser) - It used to be that people actually had to wait for the game to watch the Super Bowl ads, but as the New York Times points out today, those days are long gone for Madison Avenue. Most companies roll out the spots, or versions of them, on YouTube and social... More »

CNN Suspends Roland Martin Over 'Offensive' Tweets

His comments about David Beckham ad were seen as anti-gay

(Newser) - CNN has suspended commentator Roland Martin because of some iffy tweets during the Super Bowl that were seen as homophobic, reports Mediaite . After an ad featuring David Beckham in his skivvies appeared during the game, Martin tweeted, “If a dude at your Super Bowl party is hyped about David... More »

Rush Limbaugh: Eastwood 'Got Scammed' on Ad

Super Bowl spot ended up being for Democrats, not USA, he says

(Newser) - Rush Limbaugh thinks Clint Eastwood "got suckered into" shilling for Democrats in the Chrysler Super Bowl commercial at the center of recent controversy. "I think he got scammed. I think he got roped into doing something he thought was patriotic and ended up being played," Limbaugh said... More »

Eastwood: I'm Not Politically Affiliated With Obama

Chrysler ad a political football

(Newser) - God bless America ... and the Chrysler bailout ... seemed to be the message that left football fans misty-eyed after Clint Eastwood's Super Bowl Chrysler ad. It's "halftime" in America, and we're all pulling together for a brighter economic future, says the gravelly-voiced star. But Eastwood was opposed... More »

GOP Ad in Broken English Sparks Charge of Racism

Pete Hoekstra commercial attacks incumbent Debbie Stabenow

(Newser) - A US Senate candidate sounded upbeat today after his Chinese-themed ad in broken English triggered accusations of racism, the Huffington Post reports. "I’m excited," Michigan GOP contender Pete Hoekstra told Politico . "It has jump-started the debate.” The ad shows a Chinese woman biking through rice... More »

And This Year's Top Super Bowl Ads Were...

Doritos' bungee baby, Clint Eastwood for Chrysler lead the way

(Newser) - Sure, the New York Giants won the game itself, but Doritos was the big winner of the Super Bowl contest that really mattered—the ad race. Doritos' baby bungee scored the most Twitter mentions, a big 48,498 tweets, reports the Wall Street Journal; it also took the top spot... More »

The Super Bowl Ads Are Here

David Beckham, Audi Vampires, and Mr. Quiggly top our list

(Newser) - At $3.5 million for a 30-second slot , they better be brilliant, right? So far so good with Super Bowl ads for 2012: Matthew Broderick's Ferris Bueller revamp for Honda and Jerry Seinfeld's comic turn with the Soup Nazi for Acura have been popular online. Now Super Bowl... More »

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