Variety magazine

3 Stories

Paywall Model Make-or-Break for Variety

Audience loyalty critical as online competitors gain ground

(Newser) - Variety will phase in a paywall starting today, a return to its pre-2006 model and a big gamble that its long history as the Hollywood daily will spur users to open their wallets. The site's traffic has increased since it became free, but it failed to attract a bump... More »

Changes Afoot for Hollywood Trade Pubs

Variety to charge for online content; THR will move to web

(Newser) - Variety will go back behind a pay wall next year, less than 2 years after tearing down its old one, the Los Angeles Times reports. will be open only to print or online subscribers, just as it was before February 2007. “Everyone thought then that if you... More »

Weinsteins Sign 7-Year Deal With Showtime

Films will replace slate lost when Paramount bailed in April

(Newser) - Showtime and the Weinstein Company have inked an exclusive 7-year movie deal, giving the pay TV network a replacement for the slate of films it lost when Paramount, MGM, and Lionsgate decamped in April and teamed up to launch a rival network, Variety reports. Showtime had balked at what it... More »

3 Stories