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NEWS ABOUT: beef industry

Beef Industry Pins Bullseye on Gen Twitter

'MBA' certificate program aimed at 21 and younger demographic

(AP) - After a five-decade slide in US meat consumption, the national beef industry is enlisting college students across the country in its public relations fight for America's hearts, minds, and stomachs. The Masters of Beef Advocacy program, or MBA, typically recruits farmers, ranchers, high-end chefs and school dietitians to spread... More »

Beef Industry Fights Back Against Michael Pollan

Agriculture students getting lesson in PR warfare

(Newser) - The beef industry realizes it's taken a beating in the public relations department from the likes of Michael Pollan, and it's attempting to lay the groundwork for a comeback. An industry-funded online program called the Masters of Beef Advocacy has trained 3,000 students and farmers in the art of... More »

Danger Lurks in Ammonia-Treated School Lunch Beef

E. coli, salmonella found in product exempted from testing

(Newser) - Most school lunches and fast-food burgers contain processed beef, a product considered so safe from contamination that the USDA exempted it from meat testing—but that has in fact been found to include E. coli and salmonella, according to a lengthy expose in the New York Times . The product, made... More »

Vaccine Tested to Prevent E. Coli-Tainted Beef

Cattle vaccine could curb strain of deadly bacteria

(Newser) - New vaccines are being tested that could make tainted beef scandals a thing of the past. The vaccines—currently undergoing large-scale trials after decades of bureaucratic delays—make cattle immune to the strain of E.Coli that kills dozens and sickens thousands of Americans every year. Scientists believe the combination... More »

US, S. Korea Reach Beef Deal

Imported US meat must come from cattle younger than 30 months

(AP) - All US beef imported into South Korea will come from cattle less than 30 months old, officials said today, in a deal made to placate South Korean protesters worried about mad cow disease. Nonetheless, thousands of protesters returned to the streets of Seoul, calling for a complete renegotiation of an... More »

Leader Offers Fresh Start as Korea Protests Snowball

Biggest protests in 20 years push Lee Myung-bak's presidency to the brink

(Newser) - South Korea's president is battling for his political life as swelling protests continue to rock the country, the New York Times reports. At least 100,000 people joined a massive anti-government rally in Seoul yesterday as Lee Myung-bak—himself a former participant in a pro-democracy student movement—pledged "a... More »

S. Korean Cabinet Offers to Resign Over US Beef Imports

Cabinet offers resignation as 1m prepare to march

(Newser) - The entire South Korean government has offered to resign in the face of a popular protest triggered by the lifting of import restrictions on US beef. The Korean government withdrew a ban introduced to prevent mad cow disease, setting off demonstrations expected to bring a million people onto the streets... More »

USDA to Ban 'Downer' Cattle

Bid to boost confidence in beef

(Newser) - The USDA plans to ban all so-called "downer" cattle from the food supply to safeguard consumers from illnesses such as mad cow disease. Such animals are too weak or injured to walk, which can often be an indication of illness. Disturbing video of workers in a California slaughterhouse using... More »

New Methods Help Make Beef Jerky Safer

Longer drying, higher temps kill off more E. coli, salmonella

(Newser) - Good news for meat lovers in a time of massive beef recalls: Researchers at Kansas State have found a way to make beef jerky safer from E. coli and salmonella, LiveScience reports. They found that a longer drying time would eliminate the pathogens in contaminated beef samples, offering a low-cost... More »

Meat Company Chief Admits Sick Cows Were Slaughtered

He backtracks after watching second video

(Newser) - The president of the California slaughterhouse caught up in a scandal over the abuse of cattle admitted to Congress today that sick cows from his plant entered the food supply, the Los Angeles Times reports. He backtracked from an earlier denial after a House panel made him watch a second... More »

Cattle Horror Worker: Just 'Following Orders'

Ag secretary insists meat supply is safe

(Newser) - A worker shown in a shocking undercover video jabbing apparently sick cows to their feet for slaughter was following orders from management, his lawyer said yesterday. The attorney made the accusation as he negotiated with federal investigators to work out a plea deal for his client, reports the Wall Street ... More »

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