Skip to: Content
Skip to: Site Navigation
Skip to: Search

November 21, 2008 9:34:23 CST


Gannett

Gannett news stories

2 Stories

More Advertisers Text to (Willing) Customers

Media companies jumping on board as ads have higher success rate than Web versions

(Newser) - Text-message advertisements are catching on with marketers, largely because consumers actually ask to receive them—or at least to receive content that ads are attached to, the Wall Street Journal reports. Coors Light, for example, added marketing blurbs to text alerts requested by fans during last month's NFL draft, of which it was a sponsor. More »

More about:  Yahoo advertising marketing NBC Universal text message IAC mobile advertising Gannett

ANALYSIS

Newsday Sale Another Bad Sign in Teetering Industry

New paper owners face outlook grimmer than those that scared off predecessors

(Newser) - Just last year, Sam Zell was optimistic enough about newspapers to buy the Tribune Company. Now he’s selling Newsday , one of the conglomerate’s top publications. “The news business is something worse than horrible,” he said recently. Across the industry, gung-ho new owners like Zell are experiencing buyer’s remorse, David Carr writes in the New York Times . More »

2 Stories

Today's Most Popular

Loading...

Premium Articles from HighBeam

Find more articles like this

What is Newser?

2008 Codie Finalist

Face it: there's too much news. At Newser a team of editors and writers culls the most important stories from hundreds of U.S. and international sources and reduces them to a headline, picture, and two paragraphs. It's the Newser guarantee: we can take any report or column or video and pack what you need to know into 120 words or less. Newser's short-form aggregation, visual format, and unique information tools help you get more of the kind of news you want, in a quicker and more entertaining way. And we do it 24/7—you can come back morning, noon, night (and in between) for something new that matters. Read less, know more.

Learn more »