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SUNDAY, NOVEMBER 8, 2009
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NEWS ABOUT: Bud Light

Bud Light stories: 9 news summaries

(Newser) - People tend to be picky about beer, so "psychographic" research firm Mindset Media conducted surveys to match brands to personality trends. Here's what researchers found, according to Ad Age :
  • Budweiser: Sensible and practical drinkers, but with an anti-authoritarian streak.
  • Bud Light: Unlike regular Budweiser fans, these imbibers
... More »

MORE ABOUT:
alcohol • beer • Budweiser • Heineken • light beer • Bud Light • Blue Moon

(AP) - Anheuser-Busch is dropping its "Fan Cans" promotions from communities around the US where colleges have complained that the effort—which sells cans of Bud Light in school colors—promotes underage drinking and infringes on trademarks. Federal industry regulations require at least 70% of an advertisement's audience to be above... More »

MORE ABOUT:
colleges and universities • Anheuser-Busch • underage drinking • Bud Light • Federal Trade Commission • college football • Anheuser-Busch InBev • Fan Cans

(Newser) - Bud Light is rolling out cans in the colors of the nation's big colleges just in time for football season—and that has some schools fuming, the Wall Street Journal reports. Colleges worried about binge drinking think they'll be seen as sponsors of the “Fan Cans” campaign, which boasts... More »

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beer • college • Budweiser • Anheuser-Busch • Bud Light • team • color

 Drinkability Bad—for Sales 

Bud Light sales down 3% thanks to confusing campaign

Aug 10, 09 2:54 PM CDT
(Newser) - From “I Love You, Man” to “Real Men of Genius,” Bud Light is known for its memorable—and funny—ad campaigns. Not so with its latest: The “Drinkability” campaign has brought with it a lack of laughs, as well as the brand’s first negative sales... More »

MORE ABOUT:
advertising • beer • Budweiser • advertisements • advertising campaign • Bud Light • ad campaign • ads • Jay-ZTV

OPINION

 Best Cheap, Canned US Beers 

National Bohemian tops list of cheap crowd pleasers

Jul 1, 09 5:35 PM CDT
(Newser) - It's no small task to find a robust, canned American beer for less than $1, but these six passed the bar—albeit just barely—in a blind taste test conducted by the Washington Post:
  • Baltimore's National Bohemian tops the list with its secret strategy: "Actually tastes like beer.
... More »

MORE ABOUT:
budget lifestyle • alcohol • beer • list • Bud Light • Pabst Blue Ribbon • Miller High Life • National Bohemian • Schaefer • Schlitz

 Bud Ad Takes 
 Porn Mainstream 

Internet commercial suggests Bud drinkers buy porn

Jun 4, 09 10:50 AM CDT
(Newser) - A new Bud Light ad—a viral video too risque for TV—points to the fact that pornography has “soaked so far into the fabric of mainstream culture that it's no longer seen as a stain,” writes Belinda Luscombe in Time. The ad suggests Bud Light drinkers are... More »

MORE ABOUT:
advertising • pornography • Budweiser • Internet advertising • Bud Light

 Chinese Beer 
 to Dethrone Bud Light 

Snow now world's top seller ... or close, depending on numbers

Sep 11, 08 1:56 PM CDT
(Newser) - A Chinese favorite may have replaced Bud Light as the world’s best-selling beer, without selling a single keg outside of China, the Wall Street Journal reports. One research firm says 1.35 billion gallons of Snow Beer were consumed last year to 48.4 million of Bud Light, while... More »

MORE ABOUT:
China • beer • Budweiser • Anheuser-Busch • Bud Light • Snow Beer

(Newser) - Does it taste great, or is it less filling? Miller Lite drinkers can have it both ways, the Chicago Tribune reports: The beer’s 30-year-old slogan “Great taste, less filling” is being resurrected for a fall advertising campaign coming to a TV, radio, and store near you. Parent company... More »

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advertising • marketing • beer • MillerCoors • Anheuser-Busch • Bud Light • Miller Lite

This Bid's for Bud: Belgian Brewer Offers $46B

InBev wants to buy Anheuser-Busch

Jun 11, 08 10:28 PM CDT
(Newser) - The Belgian-based brewer InBev has made a $46 billion cash bid for US beer giant Anheuser-Busch in what would be one of the largest foreign acquisitions of an American corporation, the Wall Street Journal reports. If it goes through—a prospect that is far from certain—the 132-year-old Budweiser brand... More »

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Proctor • St. Louis • Budweiser • Cingular • Heineken • Carlsberg • AT&T • Miller Brewing • Anheuser-Busch • Molson Coors • InBev • Stella Artois • Labatt Blue • Gillette • August A. Busch IV • Michelob • Bud Light

9 Stories


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