Bud Light

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For Stadium Workers, Super Bowl Is Not So Super

Gabriel Thompson describes working 16 hours, some unpaid

(Newser) - Gabriel Thompson was paid $12.25 an hour as a concession worker at Levi's Stadium during Super Bowl 50. Not bad, right? Well, he writes at Slate , it's a little more nuanced than that: Thompson clocked in at 8:36am, more than 90 minutes after he arrived at... More »

America's Fallen Out of Love With These 5 Beers

Especially Bud Select

(Newser) - Americans still love beer—it's a $100 billion industry in the US—but there are some beers we're just not that into anymore, particularly as specialty and craft beers become more popular. 24/7 Wall St. runs down 10 beers falling out of favor with Americans:
  • Budweiser: Yes, the
... More »

Bud Light Drops Dodgy Slogan

Beer promised to 'remove no from your vocabulary'

(Newser) - After an online outcry, Bud Light has ditched a slogan that more than a few critics described as "rapey." As part of the beer's "Up for Whatever" campaign, some bottles were stamped with the slogan "The perfect beer for removing 'no' from your vocabulary... More »

Hundreds Stuck in Beer Commercial

Small town hosts giant party; visitors face delays in leaving

(Newser) - This weekend, a small town in Colorado was transformed into a giant, Bud Light-themed party for the purposes of a commercial. But last night, as shenanigans wound down, about 1,000 people found it difficult to leave—and not because they were having too much fun. The local airport struggled... More »

Anheuser-Busch Mocks Alcohol Content Claims

Meanwhile, CNN conducts its own beer testing

(Newser) - Anheuser-Busch is having a bit of fun with the class-action lawsuits accusing it of watering down its beers , Bloomberg reports. In full-page advertisements that ran in 10 major newspapers yesterday, the brewer jokes, "They must have tested one of these," showing a can of drinking water. The company... More »

Tests: Budweiser Isn't Fudging on Alcohol Content

Actual percentages match can labeling: lab

(Newser) - New testing may spell trouble for class action lawsuits over Budweiser alcohol content . At NPR 's request, scientists in San Diego investigated whether Anheuser-Busch InBev's alcohol percentages matched labels—and found that they did. In tests of Budweiser, Bud Light Lime, and Michelob Ultra, "some of them... More »

Buzz-Killing Bud Waters Down Its Beer: Lawsuits

'Cheated' drinkers sue over lowered alcohol content

(Newser) - Anheuser-Busch is ripping off beer drinkers by watering down Budweiser, Michelob, and other brands, according to class-action lawsuits from drinkers across America. Lawyers say the company uses technology designed to accurately measure alcohol content to dilute its beers just before bottling, making the beer 3% to 8% weaker than what... More »

Anheuser-Busch to UFC: Enough With the Homophobia

Sponsor cites concern over 'certain remarks' made by athletes

(Newser) - After a series of sexist and homophobic comments from Ultimate Fighting Championship competitors, sponsor Anheuser-Busch has had it. The company issued a warning to the UFC over "certain remarks made by some of its fighters," says a spokesman. "If the incidents continue, we will act." Advocacy... More »

Flailing Anheuser-Busch Tries New Beers, Intimidation

Market share falling for big US brewers

(Newser) - Anheuser-Busch InBev is desperate to turn its sales around. Sure, it's still the biggest beer company in the US, but shipments have fallen for three straight years, thanks to the growing popularity of small, independent craft brewers. But this year Budweiser's got a plan, president of North American... More »

And This Year's Top Super Bowl Ads Were...

Doritos' bungee baby, Clint Eastwood for Chrysler lead the way

(Newser) - Sure, the New York Giants won the game itself, but Doritos was the big winner of the Super Bowl contest that really mattered—the ad race. Doritos' baby bungee scored the most Twitter mentions, a big 48,498 tweets, reports the Wall Street Journal; it also took the top spot... More »

Bud Light Goes 'Platinum' —With More Alcohol

New beer comes amid slumping sales for Anheuser-Busch

(Newser) - Tastes great, less filling, and more intoxicating? Anheuser-Busch is rolling out what the LA Times calls a "long-germinating beer concept" that it hopes is all that and a bag of chips. Dubbed Bud Light Platinum, the beer will have a robust 6% alcohol by volume, 137 calories, and an... More »

World's No. 1 Brew: China's Snow Beer

Chinese brand has been the top brew for three years

(Newser) - For the past three years, the biggest-selling beer in the world was a brew you've probably never heard of: China's Snow Beer, reports the Telegraph . And with the Chinese beer market surging by 10% a year, expect Snow to grow even bigger. Though not as well known as... More »

What Your Beer Says About You

(Newser) - People tend to be picky about beer, so "psychographic" research firm Mindset Media conducted surveys to match brands to personality trends. Here's what researchers found, according to Ad Age :
  • Budweiser: Sensible and practical drinkers, but with an anti-authoritarian streak.
  • Bud Light: Unlike regular Budweiser fans, these imbibers are risk-takers,
... More »

College Complaints Squash Some Bud Light 'Fan Cans'

(Newser) - Anheuser-Busch is dropping its "Fan Cans" promotions from communities around the US where colleges have complained that the effort—which sells cans of Bud Light in school colors—promotes underage drinking and infringes on trademarks. Federal industry regulations require at least 70% of an advertisement's audience to be above... More »

Bud Light's School-Color Cans Anger Colleges

(Newser) - Bud Light is rolling out cans in the colors of the nation's big colleges just in time for football season—and that has some schools fuming, the Wall Street Journal reports. Colleges worried about binge drinking think they'll be seen as sponsors of the “Fan Cans” campaign, which boasts... More »

Drinkability Bad—for Sales

Bud Light sales down 3% thanks to confusing campaign

(Newser) - From “I Love You, Man” to “Real Men of Genius,” Bud Light is known for its memorable—and funny—ad campaigns. Not so with its latest: The “Drinkability” campaign has brought with it a lack of laughs, as well as the brand’s first negative sales... More »

Best Cheap, Canned US Beers

National Bohemian tops list of cheap crowd pleasers

(Newser) - It's no small task to find a robust, canned American beer for less than $1, but these six passed the bar—albeit just barely—in a blind taste test conducted by the Washington Post:
  • Baltimore's National Bohemian tops the list with its secret strategy: "Actually tastes like beer."
... More »

Bud Ad Takes Porn Mainstream

Internet commercial suggests Bud drinkers buy porn

(Newser) - A new Bud Light ad—a viral video too risque for TV—points to the fact that pornography has “soaked so far into the fabric of mainstream culture that it's no longer seen as a stain,” writes Belinda Luscombe in Time. The ad suggests Bud Light drinkers are... More »

Chinese Beer to Dethrone Bud Light

Snow now world's top seller ... or close, depending on numbers

(Newser) - A Chinese favorite may have replaced Bud Light as the world’s best-selling beer, without selling a single keg outside of China, the Wall Street Journal reports. One research firm says 1.35 billion gallons of Snow Beer were consumed last year to 48.4 million of Bud Light, while... More »

Tastes Great or Less Filling? Old Ad Slogan Coming Back

(Newser) - Does it taste great, or is it less filling? Miller Lite drinkers can have it both ways, the Chicago Tribune reports: The beer’s 30-year-old slogan “Great taste, less filling” is being resurrected for a fall advertising campaign coming to a TV, radio, and store near you. Parent company... More »

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