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NEWS ABOUT: Bud Light

And This Year's Top Super Bowl Ads Were...

Doritos' bungee baby, Clint Eastwood for Chrysler lead the way

(Newser) - Sure, the New York Giants won the game itself, but Doritos was the big winner of the Super Bowl contest that really mattered—the ad race. Doritos' baby bungee scored the most Twitter mentions, a big 48,498 tweets, reports the Wall Street Journal; it also took the top spot... More »

Bud Light Goes 'Platinum' —With More Alcohol

New beer comes amid slumping sales for Anheuser-Busch

(Newser) - Tastes great, less filling, and more intoxicating? Anheuser-Busch is rolling out what the LA Times calls a "long-germinating beer concept" that it hopes is all that and a bag of chips. Dubbed Bud Light Platinum, the beer will have a robust 6% alcohol by volume, 137 calories, and an... More »

World's No. 1 Brew: China's Snow Beer

Chinese brand has been the top brew for three years

(Newser) - For the past three years, the biggest-selling beer in the world was a brew you've probably never heard of: China's Snow Beer, reports the Telegraph . And with the Chinese beer market surging by 10% a year, expect Snow to grow even bigger. Though not as well known as... More »

What Your Beer Says About You

(Newser) - People tend to be picky about beer, so "psychographic" research firm Mindset Media conducted surveys to match brands to personality trends. Here's what researchers found, according to Ad Age :
  • Budweiser: Sensible and practical drinkers, but with an anti-authoritarian streak.
  • Bud Light: Unlike regular Budweiser fans, these imbibers are risk-takers,
... More »

College Complaints Squash Some Bud Light 'Fan Cans'

(AP) - Anheuser-Busch is dropping its "Fan Cans" promotions from communities around the US where colleges have complained that the effort—which sells cans of Bud Light in school colors—promotes underage drinking and infringes on trademarks. Federal industry regulations require at least 70% of an advertisement's audience to be above... More »

Bud Light's School-Color Cans Anger Colleges

(Newser) - Bud Light is rolling out cans in the colors of the nation's big colleges just in time for football season—and that has some schools fuming, the Wall Street Journal reports. Colleges worried about binge drinking think they'll be seen as sponsors of the “Fan Cans” campaign, which boasts... More »

Drinkability Bad—for Sales

Bud Light sales down 3% thanks to confusing campaign

(Newser) - From “I Love You, Man” to “Real Men of Genius,” Bud Light is known for its memorable—and funny—ad campaigns. Not so with its latest: The “Drinkability” campaign has brought with it a lack of laughs, as well as the brand’s first negative sales... More »

Best Cheap, Canned US Beers

National Bohemian tops list of cheap crowd pleasers

(Newser) - It's no small task to find a robust, canned American beer for less than $1, but these six passed the bar—albeit just barely—in a blind taste test conducted by the Washington Post:
  • Baltimore's National Bohemian tops the list with its secret strategy: "Actually tastes like beer."
... More »

Bud Ad Takes Porn Mainstream

Internet commercial suggests Bud drinkers buy porn

(Newser) - A new Bud Light ad—a viral video too risque for TV—points to the fact that pornography has “soaked so far into the fabric of mainstream culture that it's no longer seen as a stain,” writes Belinda Luscombe in Time. The ad suggests Bud Light drinkers are... More »

Chinese Beer to Dethrone Bud Light

Snow now world's top seller ... or close, depending on numbers

(Newser) - A Chinese favorite may have replaced Bud Light as the world’s best-selling beer, without selling a single keg outside of China, the Wall Street Journal reports. One research firm says 1.35 billion gallons of Snow Beer were consumed last year to 48.4 million of Bud Light, while... More »

Tastes Great or Less Filling? Old Ad Slogan Coming Back

(Newser) - Does it taste great, or is it less filling? Miller Lite drinkers can have it both ways, the Chicago Tribune reports: The beer’s 30-year-old slogan “Great taste, less filling” is being resurrected for a fall advertising campaign coming to a TV, radio, and store near you. Parent company... More »

This Bid's for Bud: Belgian Brewer Offers $46B

InBev wants to buy Anheuser-Busch

(Newser) - The Belgian-based brewer InBev has made a $46 billion cash bid for US beer giant Anheuser-Busch in what would be one of the largest foreign acquisitions of an American corporation, the Wall Street Journal reports. If it goes through—a prospect that is far from certain—the 132-year-old Budweiser brand... More »

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