Thrifty

(Newser) - The credit crisis may force Americans to do something truly drastic: live frugally. Benjamin Franklin-style penny-pinching once defined America, but thrift has gone decidedly out of style in recent times, BusinessWeek reports. "I can't help the economy," says one recent convert to the new frugality. "I've...

(Newser) - Whole Foods is attempting to lose its reputation for high prices as shoppers increasingly look for thrift, the New York Times reports. The economic slump has changed shopping patterns: A July survey estimated that 20% of US shoppers have switched to cheaper grocery stores. Whole Foods has cut prices and...

(Newser) - Rental car companies can't meet the soaring demand for more fuel-efficient small cars and are forcing irritated customers to take "upgrades" to gas-guzzlers. Rocketing gas prices are putting pressure on Hertz, Avis, and other companies to sell their luxury cars and SUVs to pay for fuel-efficient models. Bookings for...