breast self examination

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'Save the Boob' Ads Turn Heads, Spark Complaints

Cutting-edge ads seek to reach younger women

(Newser) - Just because breast cancer is serious, does that mean PSAs have to be?  "Save the boob" is the tag line on one irreverent video in a campaign for breast cancer awareness that's drawing fans—and furious complaints. Designers of the public service announcements aim to grab the attention younger... More »

Study: Breast Self-Exams Don't Improve Cancer Survival

They increase biopsies of benign lumps

(Newser) - Breast self-examinations, long recommended to women to detect early signs of breast cancer, serve no purpose, according to a review of the latest research. WebMD reports that 10-year studies of 388,500 women in Russia and China showed no improvement in survival rates from the self-exams, but revealed an added... More »

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