Under Armour

7 Stories

Like Phelps, This Ad Is One of the Greatest Ever

Under Armour ad is, in a word, inspiring

(Newser) - Under Armour's ad featuring Michael Phelps has been viewed 7.7 million times on YouTube and is now the fifth most shared Olympic ad of all time. Why? It's not simply because Phelps is insanely impressive , as is his training routine. As data from Unruly reported by Adweek ... More »

Famous FAO Schwarz Building Gets a New Tenant

Under Armour will put a flagship location there

(Newser) - The iconic storefront that used to house FAO Schwarz in New York City is getting a new tenant after being vacant since last July: Under Armour. "The approximately 53,000-square-foot space is one of the most-recognized and high-traffic areas in all of New York, and our plan is to... More »

People Really Hate Steph Curry's New Shoes

What's wrong with them? Absolutely nothing, if you're someone's grandpa

(Newser) - While Hillary Clinton is burning Donald Trump on social media, everyone else is burning Steph Curry. Not for any recent screw-ups on the court, but for his new Curry Two Low "Chef" sneakers, released Thursday by Under Armour, reports For the Win . Not that there's anything atrociously hideous... More »

Nike Truly Botched Its Pitch Meeting With Steph Curry

Like 'something hastily thrown together by a hungover college student'

(Newser) - ESPN has a deep and fascinating look at what it calls "the marketing heist of the century": sneaker behemoth Nike losing out on megastar Steph Curry to comparatively tiny Under Armour. Curry is arguably the biggest name in the NBA right now, "a cult of personality so... More »

Under Armour Yanks T-Shirt That Looked Like This

Company under fire for basketball tee inspired by Iwo Jima Memorial

(Newser) - What may have started out as a well-intentioned tribute to one of the most iconic images of WWII turned into a PR nightmare for Under Armour. The sports clothing company has pulled its "Band of Ballers" T-shirt (which showed a group erecting a basketball hoop) after complaints started pouring... More »

US Speedskaters Ask to Change Suits

After awful start, team might revert to older suits

(Newser) - The US speedskating team is still without a medal after an awful start in Sochi, and the squad hopes it can turn things around by changing suits. The team has officially sought permission from the Olympic powers-that-be to ditch their fancy "Mach 39" suits made by Under Armour and... More »

Under Armour Masters Product Placement

From sports to film and TV, firm goes beyond advertising

(Newser) - There was a time when Baltimore sportswear maker Under Armour had to pay for advertising. No more, the Sun reports: its distinctive opposing-U shape has become ubiquitous in film and TV, prominently displayed in productions from Any Given Sunday to The Wire. During the first 3 months of 2008, Under... More »

7 Stories