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MONDAY, NOVEMBER 23, 2009
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NEWS ABOUT: viewership

viewership stories: 4 news summaries

 If Danica Moves 
 to NASCAR, 
 Buckle Up 

Marketers say she could up viewership, sponsorship

Jun 10, 09 11:30 AM CDT
(Newser) - If Danica Patrick switches gears from open-wheel racing to NASCAR, she could provide a much-needed boost to the recession-scarred circuit, experts tell Advertising Age. “Every TV rating for every race will increase” if Patrick makes the shift, says a sports marketing exec. Track attendance would rise, and women’... More »

MORE ABOUT:
NASCAR • Indy Racing • corporate sponsorship • Danica Patrick • viewership

 Obama Spot Snags 
 22% of Viewers 

Buying time on all networks but ABC still misses most in major markets

Oct 30, 08 2:20 PM CDT
(Newser) - Just about a fifth of watchers in big US media markets tuned in to last night’s Barack Obama infomercial, even though the spot aired on four of five major networks, the Chicago Tribune reports. The highest ratings were in Baltimore, where a little less than a third of families... More »

MORE ABOUT:
Barack Obama • John McCain • Nielsen • infomercial • political advertising • Ross Perot • Election 2008 • viewership

Cruel TV Makes for Crueler Viewers: Study

Meanness of Mean Girls as influential as killing in Kill Bill

Sep 16, 08 1:32 PM CDT
(Newser) - Psychologists have long known about the link between on-screen violence and real-life aggression, but a new study suggests video cruelty has much the same effect, USA Today reports. Groups of subjects shown either footage from Mean Girls of the hands-off hostility known as "relational aggression" or a knife fight... More »

MORE ABOUT:
psychology • television watching • psychological research • movies • viewership • relational aggression • Mean Girls • Kill Bill

ANALYSIS

 NBC's
 Olympic
 Ratings:
 Gold

Phelps' record-breaking swim is highlight of network's bonanza

Aug 20, 08 2:02 PM CDT
(Newser) - NBC’s Olympic coverage smashed the competition last week, in what Variety suggests could be the most decisive rout in television history. Viewership was buoyed by Michael Phelps’ record-breaking gold-medal performance Saturday; in addition, NBC’s various networks reached a staggering 83% of the US. The margins were the biggest... More »

MORE ABOUT:
NBC • Michael Phelps • 2008 Beijing Olympics • Nielsen Ratings • demographics • TV ratings • viewership

4 Stories


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