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NEWS ABOUT: Anheuser-Busch InBev

ABC to Air New Reality Show ... Made by Budweiser

First beer to get its own network program

(Newser) - America's second-biggest beer is getting its own major-network reality show—but don't expect to see cast members chugging Budweiser. Instead, the hour-long ABC show, airing Saturdays, will focus its seven episodes on competitions, ranging from athletic to musical to culinary in nature, the Wall Street Journal reports. One... More »

Bud Light Goes 'Platinum' —With More Alcohol

New beer comes amid slumping sales for Anheuser-Busch

(Newser) - Tastes great, less filling, and more intoxicating? Anheuser-Busch is rolling out what the LA Times calls a "long-germinating beer concept" that it hopes is all that and a bag of chips. Dubbed Bud Light Platinum, the beer will have a robust 6% alcohol by volume, 137 calories, and an... More »

Budweiser Gives Out Free Beer

Anheuser-Busch-Inbev hopes to turn young drinkers on to flagging flagship

(Newser) - Anheuser-Busch Inbev plans to give out free Budweiser around the country next Wednesday, in a “national happy hour” promotion designed to reclaim the throne for the self-proclaimed “king of beers.” Details are still being worked out, but expect bars and restaurants to give out 6- to 12-ounce... More »

College Complaints Squash Some Bud Light 'Fan Cans'

(AP) - Anheuser-Busch is dropping its "Fan Cans" promotions from communities around the US where colleges have complained that the effort—which sells cans of Bud Light in school colors—promotes underage drinking and infringes on trademarks. Federal industry regulations require at least 70% of an advertisement's audience to be above... More »

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