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MONDAY, NOVEMBER 23, 2009
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NEWS ABOUT: Coke

Coke stories: 2 news summaries
not-so-mean joe greene

Steelers Legend Cops Award for 30-Year-Old Coke Ad

'Mean' Joe Greene, child co-star receive Clios 30 years later

Nov 16, 09 5:37 PM CST
(Newser) - Already a Hall of Fame-bound football player, Joe Greene of the Steelers became an advertising legend 30 years ago with the release of the Coca-Cola commercial that ends with him tossing his jersey to a starstruck young fan. The spot won the ad industry's highest honor, but the stars had... More »

MORE ABOUT:
advertising • Pittsburgh Steelers • commercials • Hall of Fame • Pittsburgh • Coca-Cola • television advertising • ads • pro football • Coke • Joe Greene • "Mean" Joe Greene • Tommy Okon • Clio Award • Pro Football Hall of Fame • Joe Greene Coke commercial

OPINION

Tiny Coke Can
Is the New
'Light' Cigarette

Sneaky 'portion control' advertising blitz a cynical ploy: Saletan

Oct 19, 09 5:15 PM CDT
(Newser) - The advertising blitz accompanying the release of Coca-Cola’s new 7.5 ounce “mini can” sounds suspiciously like the original pitch for light cigarettes, William Saletan writes. A company exec says the innovation “supports the idea of moderation and offers people yet another way to enjoy their favorite... More »

MORE ABOUT:
soda • calories • soft drinks • Coca-Cola • packaging • Coke • portion control • light cigarettes

2 Stories


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