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Man Behind World's 'Most Famous Ad' Dead at 89

Bill Backer known for Coca-Cola commercial, among many others

(Newser) - If you were alive in the early '70s, you knew the ad. Even if you weren't, you probably do: "I'd Like to Buy the World a Coke" was such a hit upon its Feb. 12, 1971, debut that radio DJs were flooded with calls to play... More »

Our Thirst for Soda Is Bad News for Pepsi, Coke, & Co.

Per capita consumption at 30-year low: report

(Newser) - Health experts are cheering a new Beverage Digest report. Soda companies not so much. The report finds per capita consumption of soda hit a 30-year low in 2015, per Fortune . Total volume fell for the 11th straight year with a 1.2% decline, reports Bloomberg . While all major soda companies... More »

When It Comes to Fizzy Water, Coke, Pepsi Fall Flat

Smaller brands like LaCroix enjoying huge success as soda alternative

(Newser) - With a growing number of people quitting soda, Coke and Pepsi have been venturing more into energy drinks, craft sodas, and milk , in an effort to boost sales. That's left room for smaller brands like LaCroix to enjoy huge success with sparkling water. LaCroix sales have jumped 45% since... More »

Soda Causes Obesity? Nah, Say Coke-Funded Scientists

NYT: Coke funding nonprofit that promotes exercise rather than calorie cutting

(Newser) - The key to maintaining a healthy weight isn't limiting calories, but rather, increasing exercise, according to a group of scientists who are, unsurprisingly, getting support from the world's largest soda company. The New York Times reports Coca-Cola donated $1.5 million last year to start nonprofit Global Energy... More »

Muslim Woman: Flight Attendant Denied Me an Unopened Coke

Tahera Ahmad's Facebook post alleging discrimination goes viral

(Newser) - Like your soda served unopened? Well, a Muslim woman says a United Airlines attendant refused her an unopened Diet Coke because it might serve as a weapon—while the guy next to her got an unopened beer, the Guardian reports. Tahera Ahmad, a chaplain at Chicago’s Northwestern University, posted... More »

Jewel Thief Busted by Empty Coke Can: Cops

Police say suspect Ramon Herrera also didn't flush before leaving NM crime scene

(Newser) - A burglary suspect might have gotten away with it if he had just waited until he left the crime scene to quench his thirst. Instead, police say suspect Ramon Herrera helped himself to a can of Coke from the refrigerator of the Albuquerque, NM, home he allegedly broke into and... More »

Conservatives Erupt Over Coke's Multicultural Ad

Responses to Super Bowl commercial ring out

(Newser) - Hoo boy. Coca-Cola ran a Super Bowl commercial featuring "America the Beautiful" being sung in English, Arabic, Spanish, and other languages, and not everyone is pleased:
  • The song is "a deeply Christian patriotic anthem whose theme is unity," writes Michael Patrick Leahy for Breitbart , pointing out that
... More »

Spanish Town Claims Origins of Coke

Aielo de Malferit feels cheated in history and riches

(Newser) - Anyone opening a cold bottle of Coke this summer owes a nod of thanks to a rundown factory in the Spanish town of Aielo de Malferit, locals tell Der Spiegel . The few folks remaining at the factory producing Nuez de Kola Coca, an alcoholic version of the soft drink, say... More »

Coke Tests Bottle Made of Ice

It's available only in Colombia for now

(Newser) - Better drink up fast: Coke is experimenting with a bottle made entirely of ice, reports the Atlanta Morning Call . It's available only in Colombia for now, and there's no word on whether the company will roll it out elsewhere. (Coke swears it's a hit with beach-goers, though.... More »

Coke to Stop Pushing Kids to Drink ... Coke

New policy applies to entire planet

(Newser) - Coca-Cola is on a global mission to reform its rep as a contributor to the obesity epidemic: The company today announced it will stop marketing to children under 12 anywhere on the planet, put calorie counts on the front of all its packaging, and offer diet drinks in every market... More »

This Year's Best Super Bowl Ads

Anheuser-Busch, Audi, AXE Apollo make the top 10

(Newser) - Don't give a hoot who wins the Super Bowl, but still like the ads? Can't blame you, considering they cost $3.8 million per 30 seconds. SPOILER ALERT: The Daily News rounds up 10 of its favorites, including:
  1. Anheuser-Busch: "Brotherhood." A man raises a horse, loves
... More »

As Super Bowl Ads Arrive Early, So Does Criticism

Coke, Volkswagen catching flak for spots

(Newser) - It used to be that people actually had to wait for the game to watch the Super Bowl ads, but as the New York Times points out today, those days are long gone for Madison Avenue. Most companies roll out the spots, or versions of them, on YouTube and social... More »

'Karmic Debt' Sparks Ex-Coke Exec's Health Push

Todd Putman blasts company's aggressive marketing

(Newser) - Working to ruthlessly promote Coca-Cola has left a former exec convinced he has a "large karmic debt to pay"—so the ad man has reformed. Todd Putman, one of Coke's leading marketers between 1997 and 2000, is now fighting on behalf of health food companies. He told... More »

Coke in Talks to Buy Monster

Would be Coke's biggest purchase

(Newser) - Coca-Cola is considering a monster purchase to get a bigger foothold in the world of energy drinks. The largest soft-drink company on the planet is in talks to buy Monster Beverage in what would be its biggest brand acquisition: Monster has a market capitalization of $11 billion, and the company... More »

Woman's Death Blamed on 2 Gallons of Coke a Day

New Zealand family faults company

(Newser) - A 30-year-old New Zealand woman died of a heart attack in 2010, and her death has been linked to her consumption of about 2 gallons of Coca-Cola every day for several years. Natasha Marie Harris consumed about 4,000 calories of regular Coke daily, reports CBS News . "The first... More »

Coke Quits Group Behind 'Stand Your Ground'

Pepsi exited conservative organization in January

(Newser) - Coca-Cola has ended its membership in a conservative group that backs "stand your ground" laws like the one at the center of the Trayvon Martin case. Much of what the American Legislative Exchange Council promotes is pro-business legislation, but it has also pushed voter ID laws and stand-your-ground laws... More »

Coke Modifies Coloring to Avoid Cancer Label

California cracks down on substance in caramel additive

(Newser) - Coca-Cola has begun switching to a new caramel coloring—it won't be a noticeable change—to avoid being forced to slap cancer warnings on its soda in California. The chemical that delivers the distinctive color includes a substance called 4-methylimidazole, or 4-MI. In 2011, California decreed that certain levels... More »

Consumers Revolt Over White Coke Cans

Outcry over holiday cans leads Coca-Cola to backtrack

(Newser) - The Wall Street Journal today brings us the very definition of a first-world problem with its report on the reaction to Coca-Cola's white holiday cans. Coke has always released special seasonal cans, but this is the first year the company has opted to put its classic soda in a... More »

Half of America Downs One Sugary Drink Daily

And 1 in 20 of us drinks the equivalent of more than four cans of soda daily

(Newser) - Well, this could have something to do with why we’re fat : Half of Americans drink at least one soda or other sugary beverage per day, and one in 20 drinks the equivalent of four-plus cans. The alarming CDC report follows interviews conducted between 2005 and 2008 with more than... More »

Why the US Isn't on the Fanta Bandwagon

It's big abroad, not so much in the States

(Newser) - People in Africa, Europe, and Latin America love Fanta; in Africa, its sales are second only to Coca-Cola's. So why is the soda languishing in the No. 8 spot in the United States? Partially because it was introduced in Europe years earlier and wasn’t pushed in the US for... More »

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