light cigarettes

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Banned From Using 'Light,' Big Tobacco Turns to Colors

Critics say 'Marlboro Gold' no better than 'Marlboro Light,' and sneakier

(Newser) - The tobacco industry has to remove words like “light” on its cigarette packaging come June, but what they plan to do instead—use colors—has health advocates just as piqued. “They’re circumventing the law,” a professor tells the New York Times of moves like Philip Morris’... More »

Tiny Coke Can Is the New 'Light' Cigarette

Sneaky 'portion control' advertising blitz a cynical ploy: Saletan

(Newser) - The advertising blitz accompanying the release of Coca-Cola’s new 7.5 ounce “mini can” sounds suspiciously like the original pitch for light cigarettes, William Saletan writes. A company exec says the innovation “supports the idea of moderation and offers people yet another way to enjoy their favorite... More »

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