Trix

4 Stories

To Woo Millennials, 4 Cereals Are 'Kicking It Old School'

Cocoa Puffs, Trix, Cookie Crisp, Golden Grahams are going back to the '80s

(Newser) - If your Cocoa Puffs taste especially chocolatey lately, it's not your imagination. That's because General Mills is tapping into consumer nostalgia in an effort to woo millennials and others via an update on four of its breakfast cereals, Food Dive reports. Or is that a backdate? "Your...

'Classic Trix' Is Already Back
'Classic Trix'
Is Already Back
Sep 21, 2017 5:11 PM CDT

'Classic Trix' Is Already Back

Version with artificial colors, flavors will return to shelves

(Newser) - Trix is back to its old tricks: The colorful cereal will once again be made with artificial dyes and flavors, nearly two years after they were banished from the cereal, the AP reports. Food maker General Mills said Thursday that Classic Trix will return to supermarket shelves in October. But...

No More Artificial Colors in Trix

But cereal will still look the same. Sort of

(Newser) - Say goodbye to Red 40, Yellow 6, and Blue 1 in your Trix. General Mills is doing away with those and other artificial colors, plus all artificial flavors, in Trix, Cocoa Puffs, and Reese's Puffs cereals by the end of the year, the Minneapolis Star Tribune reports. But don'...

6 Mascots That Must Go
 6 Mascots That Must Go 
Apr 4, 2010 8:00 AM CDT

6 Mascots That Must Go

Ronald McDonald and the Trix rabbit, for starters

(Newser) - A new survey shows lots of people want McDonald's to retire Ronald McDonald as a mascot, and Nerve agrees: He's just a little creepy. Josh Kurp lists five other mascots that need to go:
  • Chester Cheetah, Cheetos: He's "more drug dealer/pimp than a snack-food-selling jungle cat."
  • Dig 'em
...

4 Stories